Nobal faces a six-to-twelve-month enterprise pilot sales cycle
Peter Boekhoff · EP 448: "Day of Glass" Comes To Life, $1.8M Raised, $1.2M Revenue with Nobal CEL Pieter Boekhoff · Oct 14, 2016 · at 10:07
Pieter Boekhoff discusses the rollout timeline for enterprise retail and hospitality clients using Nobal's interactive smart mirrors.
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“It's about a six to 12 month sales cycle once we put in a pilot device and get everyone comfortable.”
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More from Peter Boekhoff
Nobal sells iMirror units for between $2,500 and $15,000
“We sell them anywhere between 2500 to 15,000 US, depending on the size and configuration.”
Nobal generates 70% of its revenue from hardware and 30% from software
“Currently, it's about 70%. As we deploy more units, that's gonna flip as we have more software services, more units are out there in the field, but right now, we're hitting about 70 30.”
Nobal generated over $500,000 in revenue from just 10 mirror units
“We've done about 10 and some custom integration. We've done over 500,000 revenue in the last 12 months.”
Nobal's first deployment generated $250,000 in API and integration revenue
“Our first deployment had about 250,000 in integration on the APIs in the back end.”