Assertion Not checkable as stated
Creusy: Upfluence has 1,000 paying customers, mostly enterprise
“We have a thousand customers and paying customers for industry. Most of them enterprise. That's not something most of our competitors can even get close to.”
Assertion Not checkable as stated
Creusy: Upfluence Net Revenue Retention Is 70% to 75%
“We are about 70%, yeah. 70 to 75%.”
Assertion Not checkable as stated
Creusy: Upfluence 5-Year Historical ACV Was About $9,000 Across 1,000 Customers
“Actually the overall, the entire company over five years, a thousand customers, I believe the average The average cost value of all our years was about 9000 dollars.”
Assertion Not checkable as stated
Upfluence Bootstrapped to $3M Agency Revenue Over Three Years
“So we had to actually do service for three years, build a service business from zero to three million dollars of revenue, kind of like an influencer marketing agency powered by our own tech.”
Assertion Not checkable as stated
Upfluence Generates $4M in SaaS ARR and $2M in Agency Revenue
“There is agency revenue, about two million dollars, and ARR in SaaS is four million.”
Prediction Not checkable as stated
Creusy Predicted Upfluence Would Reach $8M Pure SaaS ARR in 2019
“So we hope next year we're going to be to eight million ARR next year in 2019 pure only software licenses.”
Assertion Not checkable as stated
Over 90% of Upfluence's New Customers Come Through Inbound Channels
“I would say 90% of our customers plus our new customers that find us online.”
Assertion Not checkable as stated
Upfluence Sales Reps Convert Roughly 10% of Demo Calls
“They do these calls with these people, and then they convert about 10% of the people they actually speak to.”
Disclosure
Upfluence Senior Sales Reps Generate $500K Annually, Juniors $250K to $300K
“A typical salesperson at our company, a senior sells about half a million a year. A junior between two 5300. So junior is before one year. Senior is after one year.”
Disclosure
Creusy: Upfluence Raised a $4M Series A After Bootstrapping
“We bootstrap everything until six months ago where we actually raised, I think it was six, seven months ago, time flies, but we raised a first series A round of four million dollars”
Disclosure
Upfluence Maintains a Monthly Burn Rate Between $100K and $200K
“So right now, our burn rate is, I mean, pretty much Two to four years, depending on how we're doing, depending on the month. But yeah, it's basically we burn between a 102 100,000 dollars a month, depending on really what we want to do.”
Disclosure
Creusy: Upfluence CAC Is Around $8,000 on $30,000 ACV Customers
“So I told you the new customers we have, it's about 30,000 dollars. The customer acquisition cost is only about a fourth of that. Which is actually, and it takes everything. So it's actually a really good model. The one we built it's about 8000 dollars to get …”
Disclosure
Upfluence Achieves Cash Payback on Customer Acquisition in Four Months
“So basically after the fourth month, a client is, is, is bringing cash in.”
Assertion Not checkable as stated
Creusy: Upfluence Has 2% to 3% Monthly Revenue Churn
“Churn is between two and three percent a month.”
Disclosure
Creusy: Upfluence operates as a 100% self-serve SaaS platform
“This is a hundred percent SaaS. So all our clients are independent. They're actually they're actually using the software on their own and using it to do everything they want.”
Assertion Not checkable as stated
Upfluence Passed $100K SaaS MRR 12 Months Ago
“Actually, if we were, we just passed the hundred K MRR like 12 months ago.”
Disclosure
Upfluence explores venture debt to fund acquisitions and expansion
“We're looking into venture debt as we speak. So we actually looked at equity for our series A for our future development that we are really interested in venture debt for, especially for everything relating to maybe acquisitions looking into maybe expanding.”
