Assertion certainty 4/5 debate potential 1/5

Upfluence Generates $4M in SaaS ARR and $2M in Agency Revenue

Kevin Creusy · 1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency · Jan 28, 2020 · at 6:06

Kevin Creusy, co-founder of Upfluence, details the company's revenue composition between agency services and SaaS software licenses.

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“There is agency revenue, about two million dollars, and ARR in SaaS is four million.”

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More from Kevin Creusy

Assertion Not checkable as stated
Creusy: Upfluence has 1,000 paying customers, mostly enterprise
“We have a thousand customers and paying customers for industry. Most of them enterprise. That's not something most of our competitors can even get close to.”
Kevin Creusy Jan 28, 2020 ▶ 1:19 1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency
Assertion Not checkable as stated
Creusy: Upfluence Net Revenue Retention Is 70% to 75%
“We are about 70%, yeah. 70 to 75%.”
Kevin Creusy Jan 28, 2020 ▶ 14:51 1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency
Assertion Not checkable as stated
Creusy: Upfluence 5-Year Historical ACV Was About $9,000 Across 1,000 Customers
“Actually the overall, the entire company over five years, a thousand customers, I believe the average The average cost value of all our years was about 9000 dollars.”
Kevin Creusy Jan 28, 2020 ▶ 3:39 1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency
Assertion Not checkable as stated
Upfluence Bootstrapped to $3M Agency Revenue Over Three Years
“So we had to actually do service for three years, build a service business from zero to three million dollars of revenue, kind of like an influencer marketing agency powered by our own tech.”
Kevin Creusy Jan 28, 2020 ▶ 5:22 1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency
Prediction Not checkable as stated
Creusy Predicted Upfluence Would Reach $8M Pure SaaS ARR in 2019
“So we hope next year we're going to be to eight million ARR next year in 2019 pure only software licenses.”
Kevin Creusy Jan 28, 2020 ▶ 6:25 1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency
Assertion Not checkable as stated
Over 90% of Upfluence's New Customers Come Through Inbound Channels
“I would say 90% of our customers plus our new customers that find us online.”
Kevin Creusy Jan 28, 2020 ▶ 7:25 1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency
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