Bob Gilbreath

Co-Founder, Fleet Holding Co · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveauthorinvestor@MktgWithMeaning ↗LinkedIn ↗fleetholdingco.com ↗

Bob Gilbreath co-founded and served as CEO of Ahalogy and was a partner at Bridge Worldwide. He began his career at Procter & Gamble, later serving as Chief Strategy Officer at POSSIBLE and authoring The Next Evolution of Marketing.

9statements → 5claims → 1claims resolved → 3.56/5average certainty → 1.56/5average debate potential →

1 supported 0 partly supported 0 contradicted 2 not yet assessed 2 not checkable as stated how the 5 claims stand · each chip opens the sources

5 assertions · 1 insight · 3 disclosures · every statement was checked. The predictions and assertions are the 5 claims: statements the public record can support or contradict. 1 is resolved, 2 are not yet assessed, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Bob argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Ahalogy has raised about $10M in total capital to date

“We've raised about ten million dollars over those years.”

Bob Gilbreath Dec 15, 2017 ▶ 5:12 874 How This $10m+ Agency Keeps 85%+ Gross Margins

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Bob Gilbreath on measured tape to publish a rate. This says nothing about how they speak.

What they said9 Episodes1

Everything Bob Gilbreath said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure

Ahalogy claims its agency gross margins rival typical SaaS companies

“I hold it up against SAS.”

Bob Gilbreath Dec 15, 2017 ▶ 11:09 874 How This $10m+ Agency Keeps 85%+ Gross Margins

Insight

Large brands are growing wary of SaaS commitments over active media spend

“It's easier for the large brands, I think, are starting to get wary of SaaS and technology and making those kind of commitments to what they call non-working dollars. But on the media side, it's where they're putting their, they're kind of, they have to go get…”

Bob Gilbreath Dec 15, 2017 ▶ 2:42 874 How This $10m+ Agency Keeps 85%+ Gross Margins

Assertion Not publicly verifiable

Quotient acquired Crisp at an estimated 6x to 7x revenue multiple

“A quotient just bought a company called crisp a few months ago in our space. I think that was something like, you know, it's always hard to tell, you know, the numbers aren't public completely, but something like a six to seven X.”

Bob Gilbreath Dec 15, 2017 ▶ 8:21 874 How This $10m+ Agency Keeps 85%+ Gross Margins

Disclosure

Ahalogy's revenue was two-thirds campaign and one-third SaaS last year

“It was about last year about two-thirds campaign, about a third SaaS.”

Bob Gilbreath Dec 15, 2017 ▶ 2:26 874 How This $10m+ Agency Keeps 85%+ Gross Margins

Disclosure

Ahalogy's average brand campaign contract is between $50,000 and $70,000

“I mean, it can go 20 grand all the way to 253 hundred grand. I'd say average around 50 to 70”

Bob Gilbreath Dec 15, 2017 ▶ 3:12 874 How This $10m+ Agency Keeps 85%+ Gross Margins

Assertion Supported

Ahalogy has raised about $10M in total capital to date

“We've raised about ten million dollars over those years.”

Bob Gilbreath Dec 15, 2017 ▶ 5:12 874 How This $10m+ Agency Keeps 85%+ Gross Margins

Assertion Not checkable as stated

Ahalogy is profitable with high margins and is not actively fundraising

“We're profitable and have great margins, and I'm not fundraising right now.”

Bob Gilbreath Dec 15, 2017 ▶ 5:33 874 How This $10m+ Agency Keeps 85%+ Gross Margins

Assertion Not checkable as stated

Ahalogy exceeds a $10M annual revenue run rate

“We're, you know, kind of over the ten million dollar a year rate right now.”

Bob Gilbreath Dec 15, 2017 ▶ 6:02 874 How This $10m+ Agency Keeps 85%+ Gross Margins

Assertion Not publicly verifiable

Bridge Worldwide grew revenue from $10M to $45M during WPP earnout

“I mean, and during that time, we grew revenue from ten million to forty five million.”

Bob Gilbreath Dec 15, 2017 ▶ 13:38 874 How This $10m+ Agency Keeps 85%+ Gross Margins

Appearances (1)

Episode	Date	Speaking time
874 How This $10m+ Agency Keeps 85%+ Gross Margins	Dec 15, 2017	9m

Bob Gilbreath

The record, in short

Their most notable supported claim

How they sound: not measured why? →

Appearances (1)

Turn any episode into a week of clips.