The Ledger
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Large brands are growing wary of SaaS commitments over active media spend
“It's easier for the large brands, I think, are starting to get wary of SaaS and technology and making those kind of commitments to what they call non-working dollars. But on the media side, it's where they're putting their, they're kind of, they have to go get…”
Quotient acquired Crisp at an estimated 6x to 7x revenue multiple
“A quotient just bought a company called crisp a few months ago in our space.
I think that was something like, you know, it's always hard to tell, you know, the numbers aren't public completely, but something like a six to seven X.”
Ahalogy's revenue was two-thirds campaign and one-third SaaS last year
“It was about last year about two-thirds campaign, about a third SaaS.”
Ahalogy's average brand campaign contract is between $50,000 and $70,000
“I mean, it can go 20 grand all the way to 253 hundred grand. I'd say average around 50 to 70”
Ahalogy has raised about $10M in total capital to date
“We've raised about ten million dollars over those years.”
Ahalogy is profitable with high margins and is not actively fundraising
“We're profitable and have great margins, and I'm not fundraising right now.”