Insight certainty 3/5 debate potential 2/5

Warner: SaaS commands 5-10x revenue exits versus 2-4x EBIT for agencies

Robert Warner · How my $5k hobby project used 1 to many selling to reach $700k ARR in a year · Nov 11, 2022 · at 2:38

This episode carries Robert Warner's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.

Speaking at the Founder 500 event, PPC Ad Lab co-founder Robert Warner explains the valuation multiple arbitrage that motivated him to sell his agency and build software.

0:00 / 0:14exact quote · 14.5s
720p mp4 · rendered on demand · StarZero watermark
“If we sell an agency, we can probably get in the region of, you know, two to four times EBIT for that agency as a valuation on exit. If we build a SaaS, we can get five to 10 X, Revenue.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Robert Warner

Disclosure
PPC Ad Lab pays affiliate partners 100% of first-month customer revenue
“Right now, there's a launch about to go down in about seven days from now. And check this out. We're paying 100% of month one revenue as a commission.”
Robert Warner Nov 11, 2022 ▶ 20:29 How my $5k hobby project used 1 to many selling to reach $700k ARR in a year
Insight
Warner advises selling splinter products on lifetime deals to drive SaaS upsells
“Splinter off a part of your product that you can sell on lifetime deals. You can sell on one-time deals, and then put people into an upsell funnel to send them the main product.”
Robert Warner Nov 11, 2022 ▶ 23:21 How my $5k hobby project used 1 to many selling to reach $700k ARR in a year
Prediction Not checkable as stated
Warner projected PPC Ad Lab would reach $1.25M ARR by September 2022
“Fast forward over to where we are now, and in September we'll hit about 1.25 million ARR. Something of there or thereabouts.”
Robert Warner Nov 11, 2022 ▶ 6:28 How my $5k hobby project used 1 to many selling to reach $700k ARR in a year
Assertion Not checkable as stated
Warner: PPC Ad Lab captured 10x more advertiser data than competitors
“For every one advertiser our competitors were finding, we were finding 10. We were literally 10 X more data than they were.”
Robert Warner Nov 11, 2022 ▶ 10:07 How my $5k hobby project used 1 to many selling to reach $700k ARR in a year
Assertion Not checkable as stated
PPC Ad Lab gains at least 30 paid users per affiliate promotion
“So a one-week promotion for us, and a bad one, we'll sign up 30 new paid users.”
Robert Warner Nov 11, 2022 ▶ 5:25 How my $5k hobby project used 1 to many selling to reach $700k ARR in a year
Disclosure
Warner launched PPC Ad Lab in 13 weeks for just $5,000
“July the second, we opened the doors to our first customers. So what's that? 1213 weeks, something of that kind. And about five K in cost was what got us that point.”
Robert Warner Nov 11, 2022 ▶ 10:37 How my $5k hobby project used 1 to many selling to reach $700k ARR in a year
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 2,600 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.