Disclosure
PPC Ad Lab pays affiliate partners 100% of first-month customer revenue
“Right now, there's a launch about to go down in about seven days from now. And check this out. We're paying 100% of month one revenue as a commission.”
Insight
Warner advises selling splinter products on lifetime deals to drive SaaS upsells
“Splinter off a part of your product that you can sell on lifetime deals. You can sell on one-time deals, and then put people into an upsell funnel to send them the main product.”
Insight
Warner: SaaS commands 5-10x revenue exits versus 2-4x EBIT for agencies
“If we sell an agency, we can probably get in the region of, you know, two to four times EBIT for that agency as a valuation on exit. If we build a SaaS, we can get five to 10 X, Revenue.”
Prediction Not checkable as stated
Warner projected PPC Ad Lab would reach $1.25M ARR by September 2022
“Fast forward over to where we are now, and in September we'll hit about 1.25 million ARR. Something of there or thereabouts.”
Assertion Not checkable as stated
Warner: PPC Ad Lab captured 10x more advertiser data than competitors
“For every one advertiser our competitors were finding, we were finding 10. We were literally 10 X more data than they were.”
Assertion Not checkable as stated
PPC Ad Lab gains at least 30 paid users per affiliate promotion
“So a one-week promotion for us, and a bad one, we'll sign up 30 new paid users.”
Disclosure
Warner launched PPC Ad Lab in 13 weeks for just $5,000
“July the second, we opened the doors to our first customers. So what's that? 1213 weeks, something of that kind. And about five K in cost was what got us that point.”
Assertion Not checkable as stated
PPC Ad Lab signed 76 customers and collected $22,000 in seven days
“We signed up 76 paying customers in seven days collected 22 K in cash, And that cash came to part because nearly 10% of our buyers bought the annual plan.”
Assertion Not checkable as stated
PPC Ad Lab reached $12,000 MRR immediately after a $5,000 software build
“We'd immediately got a 12 KmRR, and we'd done it all for a five K build cost.”
Assertion Not checkable as stated
PPC Ad Lab's first server bill was $8,000 following a $5,000 build
“We also figured, learned, that building a product for five K is really good until you realize you haven't architected it very well, and your first server bill comes in for eight grand.”
Assertion Not checkable as stated
One partner contracted to deliver 300 customers annually to PPC Ad Lab
“What you can't see in the contract actually that comes underneath this is they have contracted to provide a minimum of another 300 customers per year to us after the launch because the revenue is so valuable to them as well.”
Prediction Not checkable as stated
PPC Ad Lab reached $700,000 ARR in seven months using partner webinars
“All we've done, all year, this is literally the only thing we've done, is we run a partner webinar once a month, we run one of our own once every three months. And that's taken us from zero to about 700 K in seven months full time, but a year since launch, and…”
Disclosure
Warner: PPC Ad Lab is profitable, cash-positive, and 100% bootstrapped
“We're profitable. We have cash. And we've not had to sign the equity.”
