PPC Ad Lab signed 76 customers and collected $22,000 in seven days
Robert Warner · How my $5k hobby project used 1 to many selling to reach $700k ARR in a year · Nov 11, 2022 · at 14:01
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Robert Warner, founder of PPC Ad Lab, shares initial launch performance metrics from his company's seven-day webinar promotion sequence.
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“We signed up 76 paying customers in seven days collected 22 K in cash, And that cash came to part because nearly 10% of our buyers bought the annual plan.”
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More from Robert Warner
PPC Ad Lab pays affiliate partners 100% of first-month customer revenue
“Right now, there's a launch about to go down in about seven days from now. And check this out. We're paying 100% of month one revenue as a commission.”
Warner advises selling splinter products on lifetime deals to drive SaaS upsells
“Splinter off a part of your product that you can sell on lifetime deals. You can sell on one-time deals, and then put people into an upsell funnel to send them the main product.”
Warner: SaaS commands 5-10x revenue exits versus 2-4x EBIT for agencies
“If we sell an agency, we can probably get in the region of, you know, two to four times EBIT for that agency as a valuation on exit. If we build a SaaS, we can get five to 10 X, Revenue.”
Warner projected PPC Ad Lab would reach $1.25M ARR by September 2022
“Fast forward over to where we are now, and in September we'll hit about 1.25 million ARR. Something of there or thereabouts.”