PPC Ad Lab reached $12,000 MRR immediately after a $5,000 software build
Robert Warner · How my $5k hobby project used 1 to many selling to reach $700k ARR in a year · Nov 11, 2022 · at 14:32
This episode carries Robert Warner's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.
Robert Warner, founder of PPC Ad Lab, explains the immediate recurring revenue generated from their initial scrappy product launch.
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“We'd immediately got a 12 KmRR, and we'd done it all for a five K build cost.”
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More from Robert Warner
PPC Ad Lab pays affiliate partners 100% of first-month customer revenue
“Right now, there's a launch about to go down in about seven days from now. And check this out. We're paying 100% of month one revenue as a commission.”
Warner advises selling splinter products on lifetime deals to drive SaaS upsells
“Splinter off a part of your product that you can sell on lifetime deals. You can sell on one-time deals, and then put people into an upsell funnel to send them the main product.”
Warner: SaaS commands 5-10x revenue exits versus 2-4x EBIT for agencies
“If we sell an agency, we can probably get in the region of, you know, two to four times EBIT for that agency as a valuation on exit. If we build a SaaS, we can get five to 10 X, Revenue.”
Warner projected PPC Ad Lab would reach $1.25M ARR by September 2022
“Fast forward over to where we are now, and in September we'll hit about 1.25 million ARR. Something of there or thereabouts.”