James Kennedy

Co-Founder and CEO, ProcurementExpress.com · 1 appearance on the record.

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James Kennedy is the co-founder and CEO of ProcurementExpress.com, a purchase order and spend-management software platform launched in 2014. Within the MicroConf and SaaS startup communities, he is known for discussing pricing strategies and hosting The Gross Profit Podcast.

10statements → 6claims → 0claims resolved → 4.1/5average certainty → 1.4/5average debate potential →

6 not checkable as stated how the 6 claims stand · each chip opens the sources

6 assertions · 1 insight · 3 disclosures · every statement was checked. The predictions and assertions are the 6 claims: statements the public record can support or contradict. 0 are resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how James argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of James Kennedy on measured tape to publish a rate. This says nothing about how they speak.

What they said10 Episodes1

Everything James Kennedy said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Kennedy: All SaaS Economic Value Lies in Upsells and Cross-Sells

“Well, that was true for traditional products, but not for SaaS, because all of the value in SaaS is in the upsell and the cross-sell. So you've got to maintain that customer over time.”

James Kennedy Nov 6, 2018 ▶ 13:30 1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

Disclosure

Procurement Express Pays Partners Up to 40% Lifetime Revenue Commission

“We have a quite extensive partner network, and we do pay up to 30, 40% kickback, depending on, but that's a kind of, we look at that differently.”

James Kennedy Nov 6, 2018 ▶ 12:18 1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

Disclosure

Kennedy Would Reject a $3M Acquisition Offer for Procurement Express

“No, of course not, but I think Intuit are a great example of the type of, you know, they're a great example of types company that, like us, that serve SMBs, kind of look up to, you know, for sure, because of their partner strategy, you know, they've grown most…”

James Kennedy Nov 6, 2018 ▶ 16:30 1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

Assertion Not checkable as stated

Kennedy: Holloman Corporation paid Procurement Express $20k upfront

“Big customer early on called Holloman Corporation based out in Texas. They cut us a check for 20 grand, which I didn't believe was even possible at the time.”

James Kennedy Nov 6, 2018 ▶ 7:30 1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

Assertion Not checkable as stated

Kennedy: Procurement Express doubled its revenue over the past year

“We've about doubled in the last year.”

James Kennedy Nov 6, 2018 ▶ 9:38 1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

Assertion Not checkable as stated

Kennedy: Procurement Express converts one in twenty product demos

“It's one in 20. That's what we do.”

James Kennedy Nov 6, 2018 ▶ 11:38 1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

Assertion Not checkable as stated

Kennedy: Procurement Express Monthly Gross Logo Churn Is 1% to 2%

“So what we're talking about is total number of customers to churn divided by our total number of customers is one to two percent.”

James Kennedy Nov 6, 2018 ▶ 15:06 1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

Disclosure

Kennedy: Procurement Express Operates from Rural South Africa

“We came here because we've always been You know digital nomads, if you like, for the last 1015 years, and when it came to settle down, we just wanted to be near, near, near family, and, but kind of had a world-class business, even from a small town like this, …”

James Kennedy Nov 6, 2018 ▶ 2:25 1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

Assertion Not checkable as stated

Kennedy: Procurement Express Targets Businesses With $1M to $50M in Revenue

“Between one and fifty million in turnovers or typical customer.”

James Kennedy Nov 6, 2018 ▶ 3:54 1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

Assertion Not checkable as stated

Procurement Express Pre-Sold Its Software for Thousands Before Building It

“They're all paying. So they pre, we charged them like a couple of grand each. Say, if we build this, will you buy it? You know, and they gave us the money, a down payment that gave us enough confidence just to say, okay.”

James Kennedy Nov 6, 2018 ▶ 6:17 1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ

Appearances (1)

Episode	Date	Speaking time
1200 How He Got First 250 Customers, $65k in MRR from South Africa HQ	Nov 6, 2018	10m

James Kennedy

The record, in short

How they sound: not measured why? →

Appearances (1)

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