SaaS Logo Churn Ranges From Sub-1% for Enterprise to 3%+ for SMBs
Timo Rein · Ep 483: Pipedrive Passes $10M ARR, Helping 30,000 Customers w/ CRM with CEO Timo Rein · Nov 19, 2016 · at 9:41
Timo Rein, CEO of Pipedrive, breaks down typical monthly gross logo churn benchmarks across different customer tiers in SaaS.
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“Whether you're serving the more enterprise customers where, you know, the numbers tend to be, you know, less than one percent a month when you look at the, just the logos and then the more up you go, you know, the numbers get smaller. As you get down to smaller, smaller customers, then the numbers tend to be, you know, around two or three percent and very, very small, you, the numbers go even, you know, higher”
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