Pipedrive's Highest Churn Occurs Among Single-Seat Personal Productivity Users
Timo Rein · Ep 483: Pipedrive Passes $10M ARR, Helping 30,000 Customers w/ CRM with CEO Timo Rein · Nov 19, 2016 · at 8:30
Timo Rein, co-founder and CEO of Pipedrive, discusses customer churn dynamics with host Nathan Latka.
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“We do have a large number of customers at the very, very small end which means that you're, you know, one seed user just using it for the personal productivity. And that's why also, as you understand, the churns tend to be quite high because of, you know businesses are started like that. Quite often businesses don't even get off the ground. But you still use some sort of tool. So this is where we experience the largest of our churn”
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