Video SaaS faces intermittent usage because customers rarely produce video continuously
Jason Hsiao · Video Platform Animoto up 20% YoY with $30m in Revenue, Will Canva Acquire For $300m? · Jun 30, 2020 · at 3:06
Jason Hsiao, co-founder of Animoto, describes user retention and consumption behavior differences in video SaaS products compared to traditional SaaS.
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“And what's interesting about video as opposed to, I think, a lot of other SaaS businesses is video is still kind of one of those things. Even though video is everywhere, not everyone is actually convinced that they, you know, yeah, that they need to be using video all the time. And so it's very much like some people have very specific needs.”
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