Bonde: Monthly SaaS plans lower friction but expose revenue to seasonality
Alan Bonde · 1153 We just passed $4m in ARR, considering a raise for CPG CRM tool · Sep 20, 2018 · at 12:24
Alan Bonde, VP of Marketing at Repsly, explains the trade-offs of offering monthly subscription plans to CPG and field sales teams.
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“If you have most people on a monthly plan, it's good to sell in that way. And it lowers the apparent risk. It's like, Hey, you can try it out for a few months. The bad news is obviously we make it relatively easy to get into the product and out of it. If people say they're seasonal, they hire a bunch of seasonal workers. And then when out of season, they can shut down their seats.”
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