Kevin Peterson

Founder and CEO, Growth Stack Inc. · 1 appearance on the record.

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founderexecutiveinvestoroperatorLinkedIn ↗growthstackinc.com ↗

Kevin Petersen is the founder and CEO of Growth Stack Inc. He acquires, operates, and scales cash-flowing B2B SaaS and digital businesses, including SEO keyword research software Long Tail Pro.

12statements → 2claims → 0claims resolved → 3.92/5average certainty → 1.67/5average debate potential → ≈4.0/5argument clarity, estimated →

2 not checkable as stated how the 2 claims stand · each chip opens the sources

2 assertions · 1 opinion · 2 insights · 7 disclosures · every statement was checked. The predictions and assertions are the 2 claims: statements the public record can support or contradict. 0 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Kevin argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Kevin Peterson on measured tape to publish a rate. This says nothing about how they speak.

What they said12 Episodes1

Everything Kevin Peterson said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion

Peterson: Most SaaS Sellers Are Product-Focused and Avoid Sales Teams

“What I'm seeing in the SaaS space is that founders tend to be tech savvy, but not business savvy, and that's not a slight against any founders. It's just the way founders in this space are, right? So SaaS founders are very good at identifying a need in the mar…”

Kevin Peterson Jul 18, 2021 ▶ 8:09 He'd Sell Keyword Research SaaS $750k ARR For $1.5m, $250k in Profits

Insight

Raising $1M Is Harder Than Raising $10M To $50M

“The hardest thing to do in business is for any business owner ever is to raise a million dollars. It's actually easier to raise 10 or 20 or 50.”

Kevin Peterson Jul 18, 2021 ▶ 20:42 He'd Sell Keyword Research SaaS $750k ARR For $1.5m, $250k in Profits

Disclosure

Peterson's Micro-PE Portfolios Paid 13% To 22% Quarterly Dividends

“Depending on the portfolio is between, so let's say, 13% on the low end to twenty-two-ish on the high end... Paid out like quarterly? Quarterly, yeah.”

Kevin Peterson Jul 18, 2021 ▶ 7:06 He'd Sell Keyword Research SaaS $750k ARR For $1.5m, $250k in Profits

Disclosure

Peterson Exited $1M SaaS Acquisition Picreel For Under $500k

“No, we just recently exited that position... Within the last 90 days... Yeah, all in it was, yeah, all in it was sub 500.”

Kevin Peterson Jul 18, 2021 ▶ 9:27 He'd Sell Keyword Research SaaS $750k ARR For $1.5m, $250k in Profits

Disclosure

GrowthStack Acquires B2B SaaS For 4.5x To 6.5x EBITDA Multiples

“Our investing thesis today is that we locate by operate and grow B to B SAS businesses that are producing between a million and a half and seven million EBITDA at time of acquisition. We trade on a multiple of EBITDA and we we're looking at four and a half to …”

Kevin Peterson Jul 18, 2021 ▶ 15:07 He'd Sell Keyword Research SaaS $750k ARR For $1.5m, $250k in Profits

Insight

Peterson: Low-cost global developers quickly clone successful SaaS models at 10% price

“Anytime there's a new model, you know, new SaaS model that's getting traction in the marketplace, instantly there are cheap knockoffs, right? There are people around the world where their dev costs are very low. They can take something to market very quickly, …”

Kevin Peterson Jul 18, 2021 ▶ 16:23 He'd Sell Keyword Research SaaS $750k ARR For $1.5m, $250k in Profits

Disclosure

GrowthStack Leverages Opportunity Zones To Shelter SaaS Rollup Capital Gains

“One is that we are operating in an opportunity zone, and we're using that legislation to pull SAS into an opportunity zone and protect cap gains for our investors.”

Kevin Peterson Jul 18, 2021 ▶ 17:26 He'd Sell Keyword Research SaaS $750k ARR For $1.5m, $250k in Profits

Disclosure

Peterson Bought First SaaS Business Picreel For $1M In 2015

“So the first SaaS acquisition I bought was a company called Picreel... That was 2015. It was late 2015... That was around a million dollars. It was our first seven figure acquisition.”

Kevin Peterson Jul 18, 2021 ▶ 4:36 He'd Sell Keyword Research SaaS $750k ARR For $1.5m, $250k in Profits

Disclosure

Peterson: Built Four Investor Portfolios Sized $500k to $1.5M

“I ended up building four portfolios. That ranged in size from, you know, initially they were micro investments. So it ranged in size from like, you know, half a million to a million and a half.”

Kevin Peterson Jul 18, 2021 ▶ 6:28 He'd Sell Keyword Research SaaS $750k ARR For $1.5m, $250k in Profits

Disclosure

Peterson: GrowthStack operates four brands and tracks toward $1.5M ARR

“Today we are operating four brands and we're on track for about a million and a half ARR this year.”

Kevin Peterson Jul 18, 2021 ▶ 11:19 He'd Sell Keyword Research SaaS $750k ARR For $1.5m, $250k in Profits

Assertion Not checkable as stated

Long Tail Pro Generated Nearly $700k Revenue In 2020

“Last year was about 600, maybe close to 700,000.”

Kevin Peterson Jul 18, 2021 ▶ 11:50 He'd Sell Keyword Research SaaS $750k ARR For $1.5m, $250k in Profits

Assertion Not checkable as stated

$1,200 Tattoo Blog Investment Yielded $750 Monthly Profit Within 90 Days

“You know, I invested 1200 dollars into this business, and then within 90 days, it was producing 750 dollars a month in profit.”

Kevin Peterson Jul 18, 2021 ▶ 4:02 He'd Sell Keyword Research SaaS $750k ARR For $1.5m, $250k in Profits

Appearances (1)

Episode	Date	Speaking time
He'd Sell Keyword Research SaaS $750k ARR For $1.5m, $250k in Profits	Jul 18, 2021	13m

Kevin Peterson

The record, in short

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Appearances (1)

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