Peterson: Most SaaS Sellers Are Product-Focused and Avoid Sales Teams
Kevin Peterson · He'd Sell Keyword Research SaaS $750k ARR For $1.5m, $250k in Profits · Jul 18, 2021 · at 8:09
Kevin Peterson explains to Nathan Latka why he can acquire and grow founder-led SaaS businesses.
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“What I'm seeing in the SaaS space is that founders tend to be tech savvy, but not business savvy, and that's not a slight against any founders. It's just the way founders in this space are, right? So SaaS founders are very good at identifying a need in the marketplace building that out, taking a product to market, going through proof of concept, and building a small but loyal customer base. And then and for the most part, I know that you've had people on, on your show that are enormously successful in this space and would challenge this, but most of the SaaS founders that I meet with that are selling their businesses are really widget focused and they have no interest in building out like a sales team. And they'll build some marketing funnels, but it's really not their thing.”
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