Offer early SaaS customers 12-month lock-ins during pricing tier increases
Chris Brisson · How I Pivoted From Flat and Unhappy to $6m and High Growth · Nov 8, 2022 · at 26:21
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Chris Brisson, CEO of Salesmsg, outlines pricing transition strategies for SaaS founders during a conference talk.
0:00 / 0:23exact quote · 23.2s
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“Offer annual to lock in rates for 12 months. Basically what this means is, rather than go through all this complex stuff, and this person's on that, just allow people to lock in a rate for 12 months to keep that price they currently have for 12 months, and then after 12 months, they move into that newer pricing plans. And also, too, it's great for cash, because they're going to pay all up front.”
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