Mockup webinar pre-sales out-earned 18 months of building a failed product
Chris Brisson · How I Pivoted From Flat and Unhappy to $6m and High Growth · Nov 8, 2022 · at 10:38
This episode carries Chris Brisson's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.
Salesmsg founder Chris Brisson describes how he validated and pre-sold the concept for Salesmsg before writing any code.
0:00 / 0:07exact quote · 7.5s
720p mp4 · rendered on demand · StarZero watermark
“And the webinar turned into 3100 dollars in sales. More money than we made in a whole year and a half trying to sell this other product that we spent a lot of money with.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Chris Brisson
Accepting churn-risk enterprise customers unlocks valuable product feedback and larger contracts
“We say yes to those guys, even though we know that at some point maybe they may churn, but they're gonna open up so much opportunity for us to solve these micro problems that can mean, you know, a six figure, a multi six figure contract.”
Do not grandfather early SaaS customers; feature-gate new product updates instead
“Don't grandfather. We did that, and we figured out a way that how we can show our appreciation to those existing customers that came in, and one thing that you can do, it's sort of a technical issue, but, you know, you can leave people within a plan, but then …”
Brisson bought out inactive Call Loop co-founders in 2015
“Yeah, so I bought out my business partners last year. Which would have been 2015, yeah. Yeah, 2015, so end up buying those guys out. They were kind of silent, I would say, for maybe a year and a half, two years, so for them it was you know, it was a nice payda…”