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Chris Brisson

Co-Founder and CEO, Salesmsg · 1 appearance on the record.

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founderexecutiveLinkedIn ↗

Chris Brisson is a software entrepreneur known for developing business text-messaging and conversational SMS marketing platforms. After launching and running the SMS and voice broadcasting service Call Loop, he pivoted to found Salesmsg, an all-in-one two-way texting and calling platform integrated with major CRMs.

15statements → 9claims → 0claims resolved → 4/5average certainty → 1.33/5average debate potential → 5said about them ↓

8 not checkable as stated how the 9 claims stand · each chip opens the sources

2 predictions · 7 assertions · 3 insights · 3 disclosures · every statement was checked. The predictions and assertions are the 9 claims: statements the public record can support or contradict. 1 is resolved, and 8 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Chris argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Brisson delayed taking a salary until Salesmsg bootstrapped to $6M
“We didn't raise any money, and in fact, I just started taking a salary.”
Chris Brisson Nov 8, 2022 ▶ 11:08 How I Pivoted From Flat and Unhappy to $6m and High Growth

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Chris Brisson on measured tape to publish a rate. This says nothing about how they speak.

Everything Chris Brisson said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Accepting churn-risk enterprise customers unlocks valuable product feedback and larger contracts
“We say yes to those guys, even though we know that at some point maybe they may churn, but they're gonna open up so much opportunity for us to solve these micro problems that can mean, you know, a six figure, a multi six figure contract.”
Chris Brisson Nov 8, 2022 ▶ 20:09 How I Pivoted From Flat and Unhappy to $6m and High Growth
Insight
Do not grandfather early SaaS customers; feature-gate new product updates instead
“Don't grandfather. We did that, and we figured out a way that how we can show our appreciation to those existing customers that came in, and one thing that you can do, it's sort of a technical issue, but, you know, you can leave people within a plan, but then …”
Chris Brisson Nov 8, 2022 ▶ 25:39 How I Pivoted From Flat and Unhappy to $6m and High Growth
Disclosure
Brisson bought out inactive Call Loop co-founders in 2015
“Yeah, so I bought out my business partners last year. Which would have been 2015, yeah. Yeah, 2015, so end up buying those guys out. They were kind of silent, I would say, for maybe a year and a half, two years, so for them it was you know, it was a nice payda…”
Chris Brisson Jun 15, 2016 ▶ 4:05 He's Making How Much from Text Message Marketing? EP 288: Chris Brisson
Disclosure
Brisson rejects hypothetical $500k cash buyout offer for Call Loop
“No way, Nathan, come on then.”
Chris Brisson Jun 15, 2016 ▶ 16:45 He's Making How Much from Text Message Marketing? EP 288: Chris Brisson
Assertion Not checkable as stated
Brisson: Salesmsg bootstrapped to $6M in high-growth revenue
“So I'm gonna talk about how I pivoted from flat and unhappy to six million and high growth, all completely bootstrapped.”
Chris Brisson Nov 8, 2022 ▶ 2:08 How I Pivoted From Flat and Unhappy to $6m and High Growth
Assertion Not checkable as stated
Mockup webinar pre-sales out-earned 18 months of building a failed product
“And the webinar turned into 3100 dollars in sales. More money than we made in a whole year and a half trying to sell this other product that we spent a lot of money with.”
Chris Brisson Nov 8, 2022 ▶ 10:38 How I Pivoted From Flat and Unhappy to $6m and High Growth
Prediction Not checkable as stated
Brisson: Salesmsg will probably reach between $7M and $8M in revenue
“So we did 36,003 61, two we'll probably hit between seven and eight.”
Chris Brisson Nov 8, 2022 ▶ 10:56 How I Pivoted From Flat and Unhappy to $6m and High Growth
Assertion Supported
Brisson delayed taking a salary until Salesmsg bootstrapped to $6M
“We didn't raise any money, and in fact, I just started taking a salary.”
Chris Brisson Nov 8, 2022 ▶ 11:08 How I Pivoted From Flat and Unhappy to $6m and High Growth
Insight
Offer early SaaS customers 12-month lock-ins during pricing tier increases
“Offer annual to lock in rates for 12 months. Basically what this means is, rather than go through all this complex stuff, and this person's on that, just allow people to lock in a rate for 12 months to keep that price they currently have for 12 months, and the…”
Chris Brisson Nov 8, 2022 ▶ 26:21 How I Pivoted From Flat and Unhappy to $6m and High Growth
Assertion Not checkable as stated
Brisson: Call Loop generated $385k in 2015 revenue
“Yeah, I went to three 85.”
Chris Brisson Jun 15, 2016 ▶ 10:48 He's Making How Much from Text Message Marketing? EP 288: Chris Brisson
Assertion Not checkable as stated
Brisson: Call Loop pays Twilio $0.01 per text, resells for $0.05
“It's servers, you know, the cost we use Twilio, like a lot of different platforms. So we pay a penny for text messages and resell at the high end retail for five cents. And then, you know, down below for bulk plans and that sort of thing.”
Chris Brisson Jun 15, 2016 ▶ 10:55 He's Making How Much from Text Message Marketing? EP 288: Chris Brisson
Prediction Not checkable as stated
Brisson: Call Loop on track for up to $450k revenue in 2016
“So, so taking kind of the last three months trailing, we'll, we'll, you know, we're on track to do for 34 fifties, you know, under, under 500.”
Chris Brisson Jun 15, 2016 ▶ 12:16 He's Making How Much from Text Message Marketing? EP 288: Chris Brisson
Assertion Not checkable as stated
Brisson: Call Loop has had up to 3,000 all-time paying customers
“Or whatever, you know, whatever, you know, I mean, overall, overall there's been, 2000 to 3000 customers that have paid.”
Chris Brisson Jun 15, 2016 ▶ 13:00 He's Making How Much from Text Message Marketing? EP 288: Chris Brisson
Assertion Not checkable as stated
Brisson: Spent 1.5 years and $150K on unwanted Call Loop product
“And that journey, how I lost a year and a half a time, a 150 grand working on a product no one wanted.”
Chris Brisson Nov 8, 2022 ▶ 2:47 How I Pivoted From Flat and Unhappy to $6m and High Growth
Disclosure
Brisson: Call Loop raised $90,000 in 2012
“I raised 90,000 dollars in like, 2012, and I'm like, man, I just took somebody's money, and it's not a lot of money, but this thing sucks.”
Chris Brisson Nov 8, 2022 ▶ 5:37 How I Pivoted From Flat and Unhappy to $6m and High Growth

The other half of the tape: Chris Brisson's own voice is left out of every number here. Other people bring the name up 5 times in 3 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 4John Doherty 1

Every mention by year

tap a year for its mentions
0021422016201720182019202020212022episodesmentions
0122016201720182019202020212022episodes it came up in
0011222016201720182019202020212022episodesmentions per episode
2022 1 mention in 1 episode
2016 4 mentions in 2 episodes 2 per episode

Appearances (1)

EpisodeDateSpeaking time
He's Making How Much from Text Message Marketing? EP 288: Chris Brisson Jun 15, 2016 11m

Played on the show (1)

Episodes where a recording of Chris Brisson was played rather than Chris taking part, or where the tape carries an address with nobody putting questions to them. Listed because the words are on the record, kept out of every score on this page because they were not said on this show. We read this off the tape: who was spoken to, who was asked something, who answered whom.

EpisodeDateOn tapeWhat it is
How I Pivoted From Flat and Unhappy to $6m and High Growth Nov 8, 2022 22m aired address
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