The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 15 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Accepting churn-risk enterprise customers unlocks valuable product feedback and larger contracts
“We say yes to those guys, even though we know that at some point maybe they may churn, but they're gonna open up so much opportunity for us to solve these micro problems that can mean, you know, a six figure, a multi six figure contract.”
Do not grandfather early SaaS customers; feature-gate new product updates instead
“Don't grandfather. We did that, and we figured out a way that how we can show our appreciation to those existing customers that came in, and one thing that you can do, it's sort of a technical issue, but, you know, you can leave people within a plan, but then …”
Brisson bought out inactive Call Loop co-founders in 2015
“Yeah, so I bought out my business partners last year. Which would have been 2015, yeah. Yeah, 2015, so end up buying those guys out. They were kind of silent, I would say, for maybe a year and a half, two years, so for them it was you know, it was a nice payda…”
Brisson: Salesmsg bootstrapped to $6M in high-growth revenue
“So I'm gonna talk about how I pivoted from flat and unhappy to six million and high growth, all completely bootstrapped.”
Mockup webinar pre-sales out-earned 18 months of building a failed product
“And the webinar turned into 3100 dollars in sales. More money than we made in a whole year and a half trying to sell this other product that we spent a lot of money with.”
Brisson: Salesmsg will probably reach between $7M and $8M in revenue
“So we did 36,003 61, two we'll probably hit between seven and eight.”
Brisson delayed taking a salary until Salesmsg bootstrapped to $6M
“We didn't raise any money, and in fact, I just started taking a salary.”
Offer early SaaS customers 12-month lock-ins during pricing tier increases
“Offer annual to lock in rates for 12 months. Basically what this means is, rather than go through all this complex stuff, and this person's on that, just allow people to lock in a rate for 12 months to keep that price they currently have for 12 months, and the…”
Brisson: Call Loop pays Twilio $0.01 per text, resells for $0.05
“It's servers, you know, the cost we use Twilio, like a lot of different platforms. So we pay a penny for text messages and resell at the high end retail for five cents. And then, you know, down below for bulk plans and that sort of thing.”
Brisson: Call Loop on track for up to $450k revenue in 2016
“So, so taking kind of the last three months trailing, we'll, we'll, you know, we're on track to do for 34 fifties, you know, under, under 500.”
Brisson: Call Loop has had up to 3,000 all-time paying customers
“Or whatever, you know, whatever, you know, I mean, overall, overall there's been, 2000 to 3000 customers that have paid.”