Insight
Gomez: Traditional SMB SaaS customers fail at self-serve onboarding
“So working with that target market, we have seen that we just can't hand over the tools to them and tell them, great, you pay us a month, a subscription fee. Now you can go figure it out. And here's your health documentation. It just doesn't work that way. We'…”
Insight
Gomez: Finnish companies rarely expand outside their domestic market
“If you have operated in the Finnish market, you would know a lot of companies don't tend to go outside.”
Assertion Not checkable as stated
Gomez: Serviceform generates approximately $150,000 in MRR
“Actually, it's more. It's about 150,000. I mean, MRR.”
Assertion Supported
Gomez: Serviceform raised a $2.2 million seed round
“We raised our big funding round, a big seed round of 2.2 million.”
Assertion Not checkable as stated
Gomez: Serviceform grows between 8.5% and 9% month-over-month
“So I think growth wise, it's now being 8.5 to nine percent month on month.”
Disclosure
Gomez: Serviceform sold 15% to 20% equity in its $2.2M seed round
“Yes, absolutely. It's around that.”
Disclosure
Gomez: 95% of Serviceform's business comes from its 20-person outbound team
“The other reason why we have too many people is because of entire business so far, I would say maybe about 95% of it is outbound sales driven. So that's where, you know, more people come in sales, and we have about 25% sales team. Actually, 20.”
Assertion Not checkable as stated
Gomez: Serviceform co-founders retain roughly 65% equity ownership post-seed
“I think it's about 65.”
Prediction Not checkable as stated
Gomez: Serviceform targets $170K MRR in 2022 and $500K MRR in 2023
“So by the end of this year, we're estimating to hit about 170,000 in MRR. And that's roughly about maybe 1.5 to 1.6 million in revenue. And next year, what we're very excited about is getting that up to 500,000 in MRR.”
Assertion Supported
Gomez: Serviceform's pricing starts at roughly €250 per month
“So our pricing starts from about 250 euros upwards.”
Assertion Not checkable as stated
Gomez: Serviceform's average customer pays approximately €300 per month
“That's about 300.”
Assertion Not checkable as stated
Gomez: Serviceform's largest customer pays nearly €4,000 per month
“Yes, I was getting to that. I did pay about almost 4000.”
Assertion Not checkable as stated
Gomez: Serviceform has approximately 420 active customers
“So right now, a bit over 400, around 400 and twenty-ish.”
Assertion Not checkable as stated
Gomez: Serviceform had $65,000 in MRR when raising its seed round
“So at that point, I think we were about 65,000 in MRR.”
Assertion Not checkable as stated
Gomez: Serviceform has grown to 60 employees across four countries
“Now we are almost a team of 16, based in four countries.”
Disclosure
Gomez: Serviceform sales reps carry a $1,500 new monthly MRR quota
“The quota is around about six deals a month per person. So it ranges, it will be about 1500 in MRR.”
Disclosure
Gomez: Serviceform requires minimum three-month contracts instead of charging setup fees
“We don't do any separate setup fees, but what we do is on a minimum base, we charge them either three months, six months or 12 months. So then, you know, guaranteed that they pay up for three months.”
Assertion Not checkable as stated
Gomez: Serviceform co-founders split equity 50-50 at launch
“Even Steven and fun fact, we also married now.”
