The Ledger
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Gomez: Traditional SMB SaaS customers fail at self-serve onboarding
“So working with that target market, we have seen that we just can't hand over the tools to them and tell them, great, you pay us a month, a subscription fee. Now you can go figure it out. And here's your health documentation. It just doesn't work that way. We'…”
Gomez: Finnish companies rarely expand outside their domestic market
“If you have operated in the Finnish market, you would know a lot of companies don't tend to go outside.”
Gomez: Serviceform generates approximately $150,000 in MRR
“Actually, it's more. It's about 150,000. I mean, MRR.”
Gomez: Serviceform raised a $2.2 million seed round
“We raised our big funding round, a big seed round of 2.2 million.”
Gomez: Serviceform grows between 8.5% and 9% month-over-month
“So I think growth wise, it's now being 8.5 to nine percent month on month.”
Gomez: Serviceform sold 15% to 20% equity in its $2.2M seed round
“Yes, absolutely. It's around that.”
Gomez: 95% of Serviceform's business comes from its 20-person outbound team
“The other reason why we have too many people is because of entire business so far, I would say maybe about 95% of it is outbound sales driven. So that's where, you know, more people come in sales, and we have about 25% sales team. Actually, 20.”
Gomez: Serviceform co-founders retain roughly 65% equity ownership post-seed
“I think it's about 65.”
Gomez: Serviceform targets $170K MRR in 2022 and $500K MRR in 2023
“So by the end of this year, we're estimating to hit about 170,000 in MRR. And that's roughly about maybe 1.5 to 1.6 million in revenue. And next year, what we're very excited about is getting that up to 500,000 in MRR.”
Gomez: Serviceform's pricing starts at roughly €250 per month
“So our pricing starts from about 250 euros upwards.”
Gomez: Serviceform's largest customer pays nearly €4,000 per month
“Yes, I was getting to that. I did pay about almost 4000.”
Gomez: Serviceform has approximately 420 active customers
“So right now, a bit over 400, around 400 and twenty-ish.”
Gomez: Serviceform had $65,000 in MRR when raising its seed round
“So at that point, I think we were about 65,000 in MRR.”
Gomez: Serviceform has grown to 60 employees across four countries
“Now we are almost a team of 16, based in four countries.”
Gomez: Serviceform sales reps carry a $1,500 new monthly MRR quota
“The quota is around about six deals a month per person. So it ranges, it will be about 1500 in MRR.”