Prediction certainty 3/5 debate potential 1/5

Gomez: Serviceform targets $170K MRR in 2022 and $500K MRR in 2023

Aranthe Gomez · How She Landed $13m Valuation with $1.8m in ARR Last Week for SMB SaaS · Dec 25, 2022 · at 12:50

Aranthe Gomez, co-founder and CEO of Serviceform, outlines revenue targets following the company's $2.2 million seed round.

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“So by the end of this year, we're estimating to hit about 170,000 in MRR. And that's roughly about maybe 1.5 to 1.6 million in revenue. And next year, what we're very excited about is getting that up to 500,000 in MRR.”

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Insight
Gomez: Traditional SMB SaaS customers fail at self-serve onboarding
“So working with that target market, we have seen that we just can't hand over the tools to them and tell them, great, you pay us a month, a subscription fee. Now you can go figure it out. And here's your health documentation. It just doesn't work that way. We'…”
Aranthe Gomez Dec 25, 2022 ▶ 8:08 How She Landed $13m Valuation with $1.8m in ARR Last Week for SMB SaaS
Insight
Gomez: Finnish companies rarely expand outside their domestic market
“If you have operated in the Finnish market, you would know a lot of companies don't tend to go outside.”
Aranthe Gomez Dec 25, 2022 ▶ 6:56 How She Landed $13m Valuation with $1.8m in ARR Last Week for SMB SaaS
Assertion Not checkable as stated
Gomez: Serviceform generates approximately $150,000 in MRR
“Actually, it's more. It's about 150,000. I mean, MRR.”
Aranthe Gomez Dec 25, 2022 ▶ 4:53 How She Landed $13m Valuation with $1.8m in ARR Last Week for SMB SaaS
Assertion Supported
Gomez: Serviceform raised a $2.2 million seed round
“We raised our big funding round, a big seed round of 2.2 million.”
Aranthe Gomez Dec 25, 2022 ▶ 5:07 How She Landed $13m Valuation with $1.8m in ARR Last Week for SMB SaaS
Assertion Not checkable as stated
Gomez: Serviceform grows between 8.5% and 9% month-over-month
“So I think growth wise, it's now being 8.5 to nine percent month on month.”
Aranthe Gomez Dec 25, 2022 ▶ 5:19 How She Landed $13m Valuation with $1.8m in ARR Last Week for SMB SaaS
Disclosure
Gomez: Serviceform sold 15% to 20% equity in its $2.2M seed round
“Yes, absolutely. It's around that.”
Aranthe Gomez Dec 25, 2022 ▶ 6:00 How She Landed $13m Valuation with $1.8m in ARR Last Week for SMB SaaS
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