Danielle Morrill

CEO & Founder, Groupthink · 1 appearance on the record.

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founderexecutiveinvestoroperator@DanielleMorrill ↗LinkedIn ↗daniellemorrill.com ↗

Danielle Morrill was an early employee and Director of Marketing at Twilio before co-founding and leading the venture data intelligence platform Mattermark. She currently builds software products such as Groupthink, invests through vehicles like XFactor Ventures, and coaches startup founders and executives.

13statements → 6claims → 0claims resolved → 3.69/5average certainty → 1.46/5average debate potential → 10said about them ↓

6 not checkable as stated how the 6 claims stand · each chip opens the sources

1 prediction · 5 assertions · 2 opinions · 2 insights · 3 disclosures · every statement was checked. The prediction and assertions are the 6 claims: statements the public record can support or contradict. 0 are resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Danielle argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Danielle Morrill on measured tape to publish a rate. This says nothing about how they speak.

What they said13 What others said10 Episodes1

Everything Danielle Morrill said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion

Morrill calls splitting founder equity 50/50 intellectually lazy

“It's intellectually lazy and people should be more thoughtful about it.”

Danielle Morrill Jun 7, 2016 ▶ 7:30 EP 318: She Threw Away Old Company, Now Doing $3.3 Million/year, $18,000,000 Raised With MatterMark.com

Insight

Morrill: Middleman business models fail to generate strong profit margins

“Yeah, but you know, you don't make a lot of money being the middleman. So we decided let's do something where we're really building the software and where we're the ones creating the value.”

Danielle Morrill Jun 7, 2016 ▶ 3:30 EP 318: She Threw Away Old Company, Now Doing $3.3 Million/year, $18,000,000 Raised With MatterMark.com

Insight

SaaS customers actually decide to churn months before their renewal date

“People don't make a churn decision on the date of their renewal. They don't say, oh, I'm not going to use this anymore. They already decided. They decided months ago when they stopped using it.”

Danielle Morrill Jun 7, 2016 ▶ 11:10 EP 318: She Threw Away Old Company, Now Doing $3.3 Million/year, $18,000,000 Raised With MatterMark.com

Prediction Not checkable as stated

Morrill: Mattermark Customer LTV Expected to Top $50,000

“So we have a really substantial amount of early customers upselling now, too, if we have an enterprise plan that's, like, more in the six-figure range. So I think it's gonna be, you know, in the fifty-k plus range, but I don't know for sure yet.”

Danielle Morrill Jun 7, 2016 ▶ 11:27 EP 318: She Threw Away Old Company, Now Doing $3.3 Million/year, $18,000,000 Raised With MatterMark.com

Opinion

Morrill admits a $1 billion valuation would far exceed Mattermark's value

“If someone comes along and offers me a billion dollars for Mattermark, that is so far and beyond the value of the company right now at least to me, but if someone else sees that kind of value, you'd have to consider that would be life-changing for every single…”

Danielle Morrill Jun 7, 2016 ▶ 15:37 EP 318: She Threw Away Old Company, Now Doing $3.3 Million/year, $18,000,000 Raised With MatterMark.com

Disclosure

Morrill holds lion's share of Mattermark equity over husband and friend

“I started the company. I recruited my husband to join me. I recruited my friend Andy to join me. So I have the lion's share of the founder equity.”

Danielle Morrill Jun 7, 2016 ▶ 5:35 EP 318: She Threw Away Old Company, Now Doing $3.3 Million/year, $18,000,000 Raised With MatterMark.com

Disclosure

Morrill: Mattermark has raised a little over $18M

“A little over eighteen million.”

Danielle Morrill Jun 7, 2016 ▶ 7:42 EP 318: She Threw Away Old Company, Now Doing $3.3 Million/year, $18,000,000 Raised With MatterMark.com

Assertion Not checkable as stated

Mattermark MRR is approaching $300K in early 2016

“It's like two, I want to say two 62 75. We're getting really close to 300 now.”

Danielle Morrill Jun 7, 2016 ▶ 8:16 EP 318: She Threw Away Old Company, Now Doing $3.3 Million/year, $18,000,000 Raised With MatterMark.com

Assertion Not checkable as stated

Morrill: Mattermark has about 500 total customers

“We've got about 500 customers.”

Danielle Morrill Jun 7, 2016 ▶ 8:42 EP 318: She Threw Away Old Company, Now Doing $3.3 Million/year, $18,000,000 Raised With MatterMark.com

Assertion Not checkable as stated

Morrill: Mattermark annual ARPU grew from $6K to around $10K

“So it's been moving. So now it's coming up to almost 10,000. This is the number we want to see go up over time, obviously. So it started out around 6000 when we started, and now it's around 10,000.”

Danielle Morrill Jun 7, 2016 ▶ 9:00 EP 318: She Threw Away Old Company, Now Doing $3.3 Million/year, $18,000,000 Raised With MatterMark.com

Assertion Not checkable as stated

Morrill: Mattermark annual churn is under 10%

“I mean, I think, oh, annual churn at this point is like sub-ten percent.”

Danielle Morrill Jun 7, 2016 ▶ 9:50 EP 318: She Threw Away Old Company, Now Doing $3.3 Million/year, $18,000,000 Raised With MatterMark.com

Disclosure

Morrill: Mattermark Targets $4.8 Million in Revenue for 2016

“I mean, I think if we hit like, you know, basically two X of what we did last year, so 4.8 million, I'd be thrilled. Anything beyond that is just icing on the cake. But I think that's a very solid year. I mean, continuing to grow triple digit, you know, growth…”

Danielle Morrill Jun 7, 2016 ▶ 16:04 EP 318: She Threw Away Old Company, Now Doing $3.3 Million/year, $18,000,000 Raised With MatterMark.com

Assertion Not checkable as stated

Morrill: Mattermark generated a couple hundred thousand dollars in year one

“I mean, I think it was a couple 100,000 dollars. Pretty small.”

Danielle Morrill Jun 7, 2016 ▶ 2:47 EP 318: She Threw Away Old Company, Now Doing $3.3 Million/year, $18,000,000 Raised With MatterMark.com

The other half of the tape: Danielle Morrill's own voice is left out of every number here. Other people bring the name up 10 times in 6 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 8 Ezra Firestone 2