The Ledger
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Morrill calls splitting founder equity 50/50 intellectually lazy
“It's intellectually lazy and people should be more thoughtful about it.”
Morrill: Middleman business models fail to generate strong profit margins
“Yeah, but you know, you don't make a lot of money being the middleman. So we decided let's do something where we're really building the software and where we're the ones creating the value.”
SaaS customers actually decide to churn months before their renewal date
“People don't make a churn decision on the date of their renewal. They don't say, oh, I'm not going to use this anymore. They already decided. They decided months ago when they stopped using it.”
Morrill: Mattermark Customer LTV Expected to Top $50,000
“So we have a really substantial amount of early customers upselling now, too, if we have an enterprise plan that's, like, more in the six-figure range. So I think it's gonna be, you know, in the fifty-k plus range, but I don't know for sure yet.”
Morrill admits a $1 billion valuation would far exceed Mattermark's value
“If someone comes along and offers me a billion dollars for Mattermark, that is so far and beyond the value of the company right now at least to me, but if someone else sees that kind of value, you'd have to consider that would be life-changing for every single…”
Morrill holds lion's share of Mattermark equity over husband and friend
“I started the company. I recruited my husband to join me. I recruited my friend Andy to join me. So I have the lion's share of the founder equity.”
Mattermark MRR is approaching $300K in early 2016
“It's like two, I want to say two 62 75. We're getting really close to 300 now.”
Morrill: Mattermark annual ARPU grew from $6K to around $10K
“So it's been moving. So now it's coming up to almost 10,000. This is the number we want to see go up over time, obviously. So it started out around 6000 when we started, and now it's around 10,000.”
Morrill: Mattermark annual churn is under 10%
“I mean, I think, oh, annual churn at this point is like sub-ten percent.”
Morrill: Mattermark Targets $4.8 Million in Revenue for 2016
“I mean, I think if we hit like, you know, basically two X of what we did last year, so 4.8 million, I'd be thrilled. Anything beyond that is just icing on the cake. But I think that's a very solid year. I mean, continuing to grow triple digit, you know, growth…”