Danielle Morrill, co-founder and CEO of data intelligence platform Mattermark, discusses the company's early financial trajectory following its 2013 launch.
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“I mean, I think it was a couple 100,000 dollars. Pretty small.”
quote is from the automated transcript, cleaned for reading:
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“It's intellectually lazy and people should be more thoughtful about it.”
Danielle MorrillJun 7, 2016▶ 7:30EP 318: She Threw Away Old Company, Now Doing $3.3 Million/year, $18,000,000 Raised With MatterMark.com
Insight
Morrill: Middleman business models fail to generate strong profit margins
“Yeah, but you know, you don't make a lot of money being the middleman. So we decided let's do something where we're really building the software and where we're the ones creating the value.”
Danielle MorrillJun 7, 2016▶ 3:30EP 318: She Threw Away Old Company, Now Doing $3.3 Million/year, $18,000,000 Raised With MatterMark.com
Insight
SaaS customers actually decide to churn months before their renewal date
“People don't make a churn decision on the date of their renewal. They don't say, oh, I'm not going to use this anymore. They already decided. They decided months ago when they stopped using it.”
Danielle MorrillJun 7, 2016▶ 11:10EP 318: She Threw Away Old Company, Now Doing $3.3 Million/year, $18,000,000 Raised With MatterMark.com
PredictionNot checkable as stated
Morrill: Mattermark Customer LTV Expected to Top $50,000
“So we have a really substantial amount of early customers upselling now, too, if we have an enterprise plan that's, like, more in the six-figure range. So I think it's gonna be, you know, in the fifty-k plus range, but I don't know for sure yet.”
Danielle MorrillJun 7, 2016▶ 11:27EP 318: She Threw Away Old Company, Now Doing $3.3 Million/year, $18,000,000 Raised With MatterMark.com
Opinion
Morrill admits a $1 billion valuation would far exceed Mattermark's value
“If someone comes along and offers me a billion dollars for Mattermark, that is so far and beyond the value of the company right now at least to me, but if someone else sees that kind of value, you'd have to consider that would be life-changing for every single…”
Danielle MorrillJun 7, 2016▶ 15:37EP 318: She Threw Away Old Company, Now Doing $3.3 Million/year, $18,000,000 Raised With MatterMark.com
Disclosure
Morrill holds lion's share of Mattermark equity over husband and friend
“I started the company. I recruited my husband to join me. I recruited my friend Andy to join me. So I have the lion's share of the founder equity.”
Danielle MorrillJun 7, 2016▶ 5:35EP 318: She Threw Away Old Company, Now Doing $3.3 Million/year, $18,000,000 Raised With MatterMark.com
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