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Mort Fertel

Co-Founder and CEO, Poplin · 1 appearance on the record.

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founderexecutiveauthorinvestor@mortfertel ↗LinkedIn ↗poplin.co ↗

Mort Fertel is the CEO and co-founder of Poplin, a nationwide marketplace connecting households with independent laundry contractors. Prior to Poplin, he worked as a relationship expert and authored the book Marriage Fitness: 4 Steps to Building & Maintaining the Love You Want.

17statements → 10claims → 1claims resolved → 3.88/5average certainty → 1.88/5average debate potential →

1 supported 0 partly supported 0 contradicted 9 not checkable as stated how the 10 claims stand · each chip opens the sources

1 prediction · 9 assertions · 2 opinions · 2 insights · 3 disclosures · every statement was checked. The prediction and assertions are the 10 claims: statements the public record can support or contradict. 1 is resolved, and 9 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Mort argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Sudshare's $10M seed round was its first external capital raised
“First external capital.”
Mort Fertel May 29, 2022 ▶ 20:20 15 year old launches unique app, breaks $1m revenue, raises $10m

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Mort Fertel on measured tape to publish a rate. This says nothing about how they speak.

Everything Mort Fertel said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Fertel says a 5% monthly churn rate is strong for SaaS
“I mean, pretty much, you know, most SaaS companies, no matter, you know, no matter what you do, a five percent churn is pretty sort of a natural churn. It's considered a strong churn rate.”
Mort Fertel May 29, 2022 ▶ 21:44 15 year old launches unique app, breaks $1m revenue, raises $10m
Opinion
Sudshare created the world's first manual labor work-from-home gig
“And so you combine that with the Sudshare app and voila, you have the first ever manual labor work from home gig in the world.”
Mort Fertel May 29, 2022 ▶ 9:24 15 year old launches unique app, breaks $1m revenue, raises $10m
Prediction Not checkable as stated
Rinse will find it nearly impossible to scale nationally like Sudshare
“It will be, you know, nearly impossible for them to really scale nationally like we have.”
Mort Fertel May 29, 2022 ▶ 19:41 15 year old launches unique app, breaks $1m revenue, raises $10m
Insight
The garment care winner will focus exclusively on laundry, not dry cleaning
“The company that wins this space is the company that's going to focus and be great at laundry. It's a totally different business.”
Mort Fertel May 29, 2022 ▶ 20:06 15 year old launches unique app, breaks $1m revenue, raises $10m
Disclosure
Fertel holds a controlling equity interest over his co-founder son
“No, no, I always had controlling interest.”
Mort Fertel May 29, 2022 ▶ 3:43 15 year old launches unique app, breaks $1m revenue, raises $10m
Assertion Not checkable as stated
Sudshare operates in 400 markets, avoiding Manhattan and San Francisco
“We're in 400 markets nationwide. We're pretty much everywhere except for farmland, Manhattan, and San Francisco.”
Mort Fertel May 29, 2022 ▶ 5:46 15 year old launches unique app, breaks $1m revenue, raises $10m
Assertion Not checkable as stated
Sudshare had roughly 3,000 active laundry workers in April 2022
“How many active such there's we had last month? About 3000.”
Mort Fertel May 29, 2022 ▶ 8:07 15 year old launches unique app, breaks $1m revenue, raises $10m
Insight
Sudshare is demand-constrained, unlike supply-constrained Uber and Airbnb
“Unlike most marketplaces are supply constrained. So Uber needs more drivers, Airbnb needs more hosts, et cetera. We're more demand constrained than supply constrained.”
Mort Fertel May 29, 2022 ▶ 8:25 15 year old launches unique app, breaks $1m revenue, raises $10m
Assertion Not checkable as stated
Sudshare onboarded 13,000 gig workers from a single influencer post
“I mean, we had 13,000 such there's on board in November. And it's because we had an influence or post about this unique work from home opportunity.”
Mort Fertel May 29, 2022 ▶ 10:16 15 year old launches unique app, breaks $1m revenue, raises $10m
Disclosure
Sudshare closed a $10M seed round to build a marketing team
“We just closed a ten million dollar seed round, and we're going to be investing a lot of that in a marketing team and in paid media spend.”
Mort Fertel May 29, 2022 ▶ 11:25 15 year old launches unique app, breaks $1m revenue, raises $10m
Assertion Not checkable as stated
The US domestic laundry market is a $300 billion industry
“There's a hundred and twenty-five million households producing 50 pounds of non-stop laundry every single week. If you do the math at a dollar per pound, which is what we charge, It's a three hundred billion dollar market in the U.S. Alone.”
Mort Fertel May 29, 2022 ▶ 13:34 15 year old launches unique app, breaks $1m revenue, raises $10m
Assertion Not checkable as stated
Laundry has seen no innovation since the washer and dryer
“It's actually shocking. There's been no innovation in this space since the washer and dryer almost a century ago.”
Mort Fertel May 29, 2022 ▶ 1:37 15 year old launches unique app, breaks $1m revenue, raises $10m
Assertion Not checkable as stated
Sudshare has grown 10% to 30% monthly for several years
“Well, we've been growing at about 10 to 30% a month, every single month for a couple of years now.”
Mort Fertel May 29, 2022 ▶ 2:17 15 year old launches unique app, breaks $1m revenue, raises $10m
Assertion Not checkable as stated
Sudshare has over 90,000 registered gig workers across the US
“But I can tell you that we have over 90,000 Sudsters nationwide.”
Mort Fertel May 29, 2022 ▶ 5:05 15 year old launches unique app, breaks $1m revenue, raises $10m
Assertion Not checkable as stated
Sudshare's top-earning gig worker makes about $5,000 per month
“Our top sudster makes about 5000 dollars a month.”
Mort Fertel May 29, 2022 ▶ 6:43 15 year old launches unique app, breaks $1m revenue, raises $10m
Disclosure
Sudshare takes a 25% platform fee, paying workers the rest
“She's getting 5000, which is 75% that we're getting 25%.”
Mort Fertel May 29, 2022 ▶ 14:39 15 year old launches unique app, breaks $1m revenue, raises $10m
Assertion Supported
Sudshare's $10M seed round was its first external capital raised
“First external capital.”
Mort Fertel May 29, 2022 ▶ 20:20 15 year old launches unique app, breaks $1m revenue, raises $10m

Appearances (1)

EpisodeDateSpeaking time
15 year old launches unique app, breaks $1m revenue, raises $10m May 29, 2022 12m
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