Assertion certainty 4/5 debate potential 2/5

The US domestic laundry market is a $300 billion industry

Mort Fertel · 15 year old launches unique app, breaks $1m revenue, raises $10m · May 29, 2022 · at 13:34

Mort Fertel, co-founder of peer-to-peer laundry platform Sudshare, breaks down his total addressable market calculation for the domestic US laundry industry.

0:00 / 0:14exact quote · 14.2s
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“There's a hundred and twenty-five million households producing 50 pounds of non-stop laundry every single week. If you do the math at a dollar per pound, which is what we charge, It's a three hundred billion dollar market in the U.S. Alone.”

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Opinion
Fertel says a 5% monthly churn rate is strong for SaaS
“I mean, pretty much, you know, most SaaS companies, no matter, you know, no matter what you do, a five percent churn is pretty sort of a natural churn. It's considered a strong churn rate.”
Mort Fertel May 29, 2022 ▶ 21:44 15 year old launches unique app, breaks $1m revenue, raises $10m
Opinion
Sudshare created the world's first manual labor work-from-home gig
“And so you combine that with the Sudshare app and voila, you have the first ever manual labor work from home gig in the world.”
Mort Fertel May 29, 2022 ▶ 9:24 15 year old launches unique app, breaks $1m revenue, raises $10m
Prediction Not checkable as stated
Rinse will find it nearly impossible to scale nationally like Sudshare
“It will be, you know, nearly impossible for them to really scale nationally like we have.”
Mort Fertel May 29, 2022 ▶ 19:41 15 year old launches unique app, breaks $1m revenue, raises $10m
Insight
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“The company that wins this space is the company that's going to focus and be great at laundry. It's a totally different business.”
Mort Fertel May 29, 2022 ▶ 20:06 15 year old launches unique app, breaks $1m revenue, raises $10m
Disclosure
Fertel holds a controlling equity interest over his co-founder son
“No, no, I always had controlling interest.”
Mort Fertel May 29, 2022 ▶ 3:43 15 year old launches unique app, breaks $1m revenue, raises $10m
Assertion Not checkable as stated
Sudshare operates in 400 markets, avoiding Manhattan and San Francisco
“We're in 400 markets nationwide. We're pretty much everywhere except for farmland, Manhattan, and San Francisco.”
Mort Fertel May 29, 2022 ▶ 5:46 15 year old launches unique app, breaks $1m revenue, raises $10m
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