Jolly: Ad Quadrant has about 35 active clients
Warren Jolly · EP 333: How Did He Make $15 Million from Managing Ads in 2015? · Jun 22, 2016 · at 7:00
Warren Jolly, CEO of performance marketing agency Ad Quadrant, reports the firm's active client count to Nathan Latka.
0:00 / 0:01exact quote · 1.4s
720p mp4 · rendered on demand · StarZero watermark
“We have about 35.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Warren Jolly
Jolly: Discipline in saying 'no' drove Ad Quadrant's rapid growth
“So we manage our opportunity costs really carefully. And that's one of the things that has helped us be successful and grow rapidly in the last two years is just being great at saying no.”
Jolly: Ad Quadrant will keep software internal rather than selling SaaS
“We're going to pretty much stay focused and double down on those two. We're not, you know, we thought about moving into SaaS and other, other, other sorts of things. That's why I mentioned kind of the hybrid earlier, but those products that we're developing ar…”
Warren Jolly: Pivoting an ad agency to SaaS is difficult and expensive
“I think the pivot to SaaS in our space is actually really, really hard. It's RGS, RGUS, it's expensive to do, and there's some big key players.”
Jolly: Ad Quadrant plans to incubate consumer products long-term
“Our long-term aspirations are actually to develop and incubate consumer products because Social is, is, is the frontier for demand gen.”
Jolly: Search-focused advertisers struggled to achieve profitable CAC on Facebook
“Companies that may have been really successful advertising on paid search or Other channels just weren't able to crack the code with Facebook and with other channels to really be able to hit their cost per acquisition goals.”