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Whitson Gordon

1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

8statements → 1claims → 1claims resolved → 3.88/5average certainty → 1.75/5average debate potential →

0 supported 1 partly supported 0 contradicted how the 1 claim stands · each chip opens the sources

1 assertion · 5 insights · 2 disclosures · every statement was checked. The predictions and assertion are the 1 claim: statements the public record can support or contradict. 1 is resolved. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Whitson argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Whitson Gordon on measured tape to publish a rate. This says nothing about how they speak.

Everything Whitson Gordon said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Gordon: Download Squad and GHacks struggled because they neglected social marketing
“Look at all of these old sites that had, Good and interesting stuff like Download Squad or G-Hacks, which is still around, but isn't, you know isn't really sustaining very well, and they didn't market themselves as well as something like Lifehacker did. They d…”
Whitson Gordon Mar 5, 2016 ▶ 7:26 How Lifehacker Went from 1m to 10m Monthly Uniques Fast with Whitson Gordon EP 187
Insight
Gordon: Lifehacker's growth was 50% quality content and 50% marketing
“I've always contributed to kind of 50% just having good quality content that people actually respect, and 50% knowing how to market that content.”
Whitson Gordon Mar 5, 2016 ▶ 4:58 How Lifehacker Went from 1m to 10m Monthly Uniques Fast with Whitson Gordon EP 187
Insight
Gordon: Write detailed individual posts before publishing roundup anchor articles
“I would absolutely write the individual articles first. Because those are the ones that are, because you want people, when they go to that, you know, top 10 article, when that gets its biggest influx of traffic, which is going to be when you post it, and not n…”
Whitson Gordon Mar 5, 2016 ▶ 10:58 How Lifehacker Went from 1m to 10m Monthly Uniques Fast with Whitson Gordon EP 187
Disclosure
Lifehacker separates genuine product recommendations from affiliate link monetization
“We recommend products we like, and then the business side will go say, okay, do these people have an affiliate program? Let's, you know, let's see if we can put that in. Rather than us saying, okay, who has an affiliate program we can try to recommend and make…”
Whitson Gordon Mar 5, 2016 ▶ 12:10 How Lifehacker Went from 1m to 10m Monthly Uniques Fast with Whitson Gordon EP 187
Insight
Gordon: Productivity tool choice matters far less than execution and consistency
“The tool you use does not matter as much as how you use it or the fact that you're using it at all. You know, I spent far too long playing with different to-do list apps and different Evernote note-taking apps kind of stuff to find the perfect one, which fit m…”
Whitson Gordon Mar 5, 2016 ▶ 18:05 How Lifehacker Went from 1m to 10m Monthly Uniques Fast with Whitson Gordon EP 187
Assertion Partly supported
Gordon: Lifehacker grew from 4M to 15M US monthly uniques
“Monthly uniques were probably about four million, and now Lifehacker is pulling in you know, the fifteen million, and that's just in the U.S.”
Whitson Gordon Mar 5, 2016 ▶ 3:57 How Lifehacker Went from 1m to 10m Monthly Uniques Fast with Whitson Gordon EP 187
Disclosure
Gordon spends nearly as much time editing headlines as entire posts
“I will spend almost as much time editing a headline as I will editing the post.”
Whitson Gordon Mar 5, 2016 ▶ 8:04 How Lifehacker Went from 1m to 10m Monthly Uniques Fast with Whitson Gordon EP 187
Insight
Gordon: Broad article topics lack substance and fail to stand out
“The broader you are, the less you're gonna, the less substance you're gonna have, and the less you're gonna be able to compare yourself to all of the other articles.”
Whitson Gordon Mar 5, 2016 ▶ 9:30 How Lifehacker Went from 1m to 10m Monthly Uniques Fast with Whitson Gordon EP 187

Appearances (1)

EpisodeDateSpeaking time
How Lifehacker Went from 1m to 10m Monthly Uniques Fast with Whitson Gordon EP 187 Mar 5, 2016 9m
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