Gordon: Download Squad and GHacks struggled because they neglected social marketing
Whitson Gordon · How Lifehacker Went from 1m to 10m Monthly Uniques Fast with Whitson Gordon EP 187 · Mar 5, 2016 · at 7:26
Former Lifehacker Editor-in-Chief Whitson Gordon explains to Nathan Latka why high-quality early tech blogs failed to match Lifehacker's staying power.
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“Look at all of these old sites that had, Good and interesting stuff like Download Squad or G-Hacks, which is still around, but isn't, you know isn't really sustaining very well, and they didn't market themselves as well as something like Lifehacker did. They didn't appeal to as broad an audience. They weren't as good at getting themselves out on Facebook and Twitter, and that's the reason they didn't necessarily stick around.”
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