Lifehacker

“I will spend almost as much time editing a headline as I will editing the post.”

“I've always contributed to kind of 50% just having good quality content that people actually respect, and 50% knowing how to market that content.”

“I would absolutely write the individual articles first. Because those are the ones that are, because you want people, when they go to that, you know, top 10 article, when that gets its biggest influx of traffic, which is going to be when you post it, and not n…”

“The broader you are, the less you're gonna, the less substance you're gonna have, and the less you're gonna be able to compare yourself to all of the other articles.”

“Look at all of these old sites that had, Good and interesting stuff like Download Squad or G-Hacks, which is still around, but isn't, you know isn't really sustaining very well, and they didn't market themselves as well as something like Lifehacker did. They d…”

“We recommend products we like, and then the business side will go say, okay, do these people have an affiliate program? Let's, you know, let's see if we can put that in. Rather than us saying, okay, who has an affiliate program we can try to recommend and make…”

“Monthly uniques were probably about four million, and now Lifehacker is pulling in you know, the fifteen million, and that's just in the U.S.”

“All of our traffic has been organic, and all of our acquisition has come from user referral, things like Product Hunt, Lifehacker”