Sortd's 200,000-user acquisition has been entirely organic
Wayne Silberman · EP 551: Sortd, 200,000 users, $500k invested so far, launched2014, othe rbusness funding this that does $1m/yr. Raising $1m sortd · Jan 26, 2017 · at 6:53
Wayne Silberman, co-founder of Sortd, discusses how the company acquired its users without paid marketing spend.
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“All of our traffic has been organic, and all of our acquisition has come from user referral, things like Product Hunt, Lifehacker”
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More from Wayne Silberman
South African VCs mostly target post-revenue Series A deals over seed
“I think you find that a lot of a lot of players in the venture space in South Africa are looking for post-revenue opportunities, you know, typically series A.”
Sortd plans to monetize through industry-specific workflow power packs
“What we want to do to monetize it eventually is we're going to roll out different power packs for specific industries.”
Sortd has self-invested $500K to $600K into the product
“So we've probably put in about in the region of 506 100,000 dollars, I would say.”