Trevor Testweed

Co-founder & CEO, Measured · 1 appearance on the record.

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founderexecutiveLinkedIn ↗measured.com ↗

Trevor Testwuide is an enterprise technology executive who co-founded Measured in 2017, building a platform focused on marketing attribution and media incrementality measurement for consumer brands. Before founding Measured, he co-founded cross-channel attribution firm Conversion Logic and served as a senior executive at Visual IQ.

10statements → 8claims → 1claims resolved → 4.2/5average certainty → 1.3/5average debate potential →

1 supported 0 partly supported 0 contradicted 7 not checkable as stated how the 8 claims stand · each chip opens the sources

1 prediction · 7 assertions · 2 disclosures · every statement was checked. The prediction and assertions are the 8 claims: statements the public record can support or contradict. 1 is resolved, and 7 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Trevor argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Cross-channel user-level conversion tracking is no longer possible

“It's become now nearly impossible to do, and that's mapping like a user's ID. Nathan, your ID for being exposed on, let's say, Google media to Facebook media to Pinterest media to a conversion it is no longer possible within the realities of MarTech to build t…”

Trevor Testweed Feb 22, 2021 ▶ 6:53 How Measured.com Grew 250% TTM To Break $5m in Revenues Helping WIth Marketing Attribution

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Trevor Testweed on measured tape to publish a rate. This says nothing about how they speak.

What they said10 Episodes1

Everything Trevor Testweed said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Supported

Cross-channel user-level conversion tracking is no longer possible

Trevor Testweed Feb 22, 2021 ▶ 6:53 How Measured.com Grew 250% TTM To Break $5m in Revenues Helping WIth Marketing Attribution

Assertion Not checkable as stated

Measured achieved approximately 80% gross margins in 2020

“But what I will tell you is, is last year we were right around an 80% gross margin business.”

Trevor Testweed Feb 22, 2021 ▶ 3:54 How Measured.com Grew 250% TTM To Break $5m in Revenues Helping WIth Marketing Attribution

Disclosure

Measured's pricing ranges from $7.5k to over $30k monthly

“On an entry point, it could be 7500 dollars a month for a very simple engagement on a high end. You know, 25, 30, sometimes north of that.”

Trevor Testweed Feb 22, 2021 ▶ 4:44 How Measured.com Grew 250% TTM To Break $5m in Revenues Helping WIth Marketing Attribution

Disclosure

Measured remains 100% bootstrapped and has raised no outside equity

“We haven't brought on any equity partners. No.”

Trevor Testweed Feb 22, 2021 ▶ 8:08 How Measured.com Grew 250% TTM To Break $5m in Revenues Helping WIth Marketing Attribution

Assertion Not checkable as stated

Measured has 42 employees, but only three work on go-to-market

“Of those 42 there are, there's one full-time marketing person, there's one marketing sales, and then there's me on the business side. There's three of us that are on the business side. The other 39 are engineering, product data science. Customer success.”

Trevor Testweed Feb 22, 2021 ▶ 8:47 How Measured.com Grew 250% TTM To Break $5m in Revenues Helping WIth Marketing Attribution

Assertion Not checkable as stated

Measured grew revenue by 250% in 2020

“So last year we wanted, we plan on tripling the business last year, but with, The COVID lightning strike in March. I adjusted that down to doubling the business last year. We ended up growing the company by 250%. So more than doubled the business last year.”

Trevor Testweed Feb 22, 2021 ▶ 9:32 How Measured.com Grew 250% TTM To Break $5m in Revenues Helping WIth Marketing Attribution

Assertion Not checkable as stated

Measured signed its first customer for $185,000

“We landed this contract first contract I'll share was as a 185,000 dollars.”

Trevor Testweed Feb 22, 2021 ▶ 12:37 How Measured.com Grew 250% TTM To Break $5m in Revenues Helping WIth Marketing Attribution

Prediction Not checkable as stated

Measured expects to pass $10M ARR in 2021

“And we've got a clear line of sight on on, on, on passing that ten million dollar AR mark this year.”

Trevor Testweed Feb 22, 2021 ▶ 13:56 How Measured.com Grew 250% TTM To Break $5m in Revenues Helping WIth Marketing Attribution

Assertion Not checkable as stated

Measured has reached a $5M revenue run rate

“Closer to, you know, north of five million right now, right around five million.”

Trevor Testweed Feb 22, 2021 ▶ 14:20 How Measured.com Grew 250% TTM To Break $5m in Revenues Helping WIth Marketing Attribution

Assertion Not checkable as stated

Measured had 45 customers as of February 2021

“Today we have 45, 45 customers.”

Trevor Testweed Feb 22, 2021 ▶ 13:00 How Measured.com Grew 250% TTM To Break $5m in Revenues Helping WIth Marketing Attribution

Appearances (1)

Episode	Date	Speaking time
How Measured.com Grew 250% TTM To Break $5m in Revenues Helping WIth Marketing Attribution	Feb 22, 2021	9m

Trevor Testweed

The record, in short

Their most notable supported claim

How they sound: not measured why? →

Appearances (1)

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