Measured achieved approximately 80% gross margins in 2020
Trevor Testweed · How Measured.com Grew 250% TTM To Break $5m in Revenues Helping WIth Marketing Attribution · Feb 22, 2021 · at 3:54
Trevor Testweed is the co-founder and CEO of marketing measurement platform Measured. He details the company's SaaS unit economics and cost structure to Nathan Latka.
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“But what I will tell you is, is last year we were right around an 80% gross margin business.”
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More from Trevor Testweed
Cross-channel user-level conversion tracking is no longer possible
“It's become now nearly impossible to do, and that's mapping like a user's ID. Nathan, your ID for being exposed on, let's say, Google media to Facebook media to Pinterest media to a conversion it is no longer possible within the realities of MarTech to build t…”
Measured's pricing ranges from $7.5k to over $30k monthly
“On an entry point, it could be 7500 dollars a month for a very simple engagement on a high end. You know, 25, 30, sometimes north of that.”
Measured remains 100% bootstrapped and has raised no outside equity
“We haven't brought on any equity partners. No.”
Measured has 42 employees, but only three work on go-to-market
“Of those 42 there are, there's one full-time marketing person, there's one marketing sales, and then there's me on the business side. There's three of us that are on the business side. The other 39 are engineering, product data science. Customer success.”