Assertion certainty 4/5 debate potential 1/5

Measured grew revenue by 250% in 2020

Trevor Testweed · How Measured.com Grew 250% TTM To Break $5m in Revenues Helping WIth Marketing Attribution · Feb 22, 2021 · at 9:32

Trevor Testweed, co-founder and CEO of Measured, describes the company's 2020 growth performance and goal adjustments to Nathan Latka.

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“So last year we wanted, we plan on tripling the business last year, but with, The COVID lightning strike in March. I adjusted that down to doubling the business last year. We ended up growing the company by 250%. So more than doubled the business last year.”

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Assertion Supported
Cross-channel user-level conversion tracking is no longer possible
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Trevor Testweed Feb 22, 2021 ▶ 6:53 How Measured.com Grew 250% TTM To Break $5m in Revenues Helping WIth Marketing Attribution
Assertion Not checkable as stated
Measured achieved approximately 80% gross margins in 2020
“But what I will tell you is, is last year we were right around an 80% gross margin business.”
Trevor Testweed Feb 22, 2021 ▶ 3:54 How Measured.com Grew 250% TTM To Break $5m in Revenues Helping WIth Marketing Attribution
Disclosure
Measured's pricing ranges from $7.5k to over $30k monthly
“On an entry point, it could be 7500 dollars a month for a very simple engagement on a high end. You know, 25, 30, sometimes north of that.”
Trevor Testweed Feb 22, 2021 ▶ 4:44 How Measured.com Grew 250% TTM To Break $5m in Revenues Helping WIth Marketing Attribution
Disclosure
Measured remains 100% bootstrapped and has raised no outside equity
“We haven't brought on any equity partners. No.”
Trevor Testweed Feb 22, 2021 ▶ 8:08 How Measured.com Grew 250% TTM To Break $5m in Revenues Helping WIth Marketing Attribution
Assertion Not checkable as stated
Measured has 42 employees, but only three work on go-to-market
“Of those 42 there are, there's one full-time marketing person, there's one marketing sales, and then there's me on the business side. There's three of us that are on the business side. The other 39 are engineering, product data science. Customer success.”
Trevor Testweed Feb 22, 2021 ▶ 8:47 How Measured.com Grew 250% TTM To Break $5m in Revenues Helping WIth Marketing Attribution
Assertion Not checkable as stated
Measured signed its first customer for $185,000
“We landed this contract first contract I'll share was as a 185,000 dollars.”
Trevor Testweed Feb 22, 2021 ▶ 12:37 How Measured.com Grew 250% TTM To Break $5m in Revenues Helping WIth Marketing Attribution
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