Trevor Testweed, co-founder and CEO of Measured, discusses the marketing attribution platform's growth targets with host Nathan Latka.
0:00 / 0:06exact quote · 6.3s
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“And we've got a clear line of sight on on, on, on passing that ten million dollar AR mark this year.”
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More from Trevor Testweed
AssertionSupported
Cross-channel user-level conversion tracking is no longer possible
“It's become now nearly impossible to do, and that's mapping like a user's ID. Nathan, your ID for being exposed on, let's say, Google media to Facebook media to Pinterest media to a conversion it is no longer possible within the realities of MarTech to build t…”
Trevor TestweedFeb 22, 2021▶ 6:53How Measured.com Grew 250% TTM To Break $5m in Revenues Helping WIth Marketing Attribution
AssertionNot checkable as stated
Measured achieved approximately 80% gross margins in 2020
“But what I will tell you is, is last year we were right around an 80% gross margin business.”
Trevor TestweedFeb 22, 2021▶ 3:54How Measured.com Grew 250% TTM To Break $5m in Revenues Helping WIth Marketing Attribution
Disclosure
Measured's pricing ranges from $7.5k to over $30k monthly
“On an entry point, it could be 7500 dollars a month for a very simple engagement on a high end. You know, 25, 30, sometimes north of that.”
Trevor TestweedFeb 22, 2021▶ 4:44How Measured.com Grew 250% TTM To Break $5m in Revenues Helping WIth Marketing Attribution
Disclosure
Measured remains 100% bootstrapped and has raised no outside equity
“We haven't brought on any equity partners. No.”
Trevor TestweedFeb 22, 2021▶ 8:08How Measured.com Grew 250% TTM To Break $5m in Revenues Helping WIth Marketing Attribution
AssertionNot checkable as stated
Measured has 42 employees, but only three work on go-to-market
“Of those 42 there are, there's one full-time marketing person, there's one marketing sales, and then there's me on the business side. There's three of us that are on the business side. The other 39 are engineering, product data science. Customer success.”
Trevor TestweedFeb 22, 2021▶ 8:47How Measured.com Grew 250% TTM To Break $5m in Revenues Helping WIth Marketing Attribution
AssertionNot checkable as stated
Measured grew revenue by 250% in 2020
“So last year we wanted, we plan on tripling the business last year, but with, The COVID lightning strike in March. I adjusted that down to doubling the business last year. We ended up growing the company by 250%. So more than doubled the business last year.”
Trevor TestweedFeb 22, 2021▶ 9:32How Measured.com Grew 250% TTM To Break $5m in Revenues Helping WIth Marketing Attribution
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