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Kate Bradley-Chernis

Founder & CEO, Lately · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutivehost@LatelyAIKately ↗LinkedIn ↗

Kate Bradley Chernis is the founder and CEO of Lately.ai, an AI-powered social media management and repurposing platform. Prior to founding Lately, she worked as a Music Director and on-air host at Sirius/XM, later adapting broadcast frameworks into marketing and AI models.

12statements → 5claims → 2claims resolved → 4/5average certainty → 1.62/5average debate potential → 6said about them ↓

2 supported 0 partly supported 0 contradicted 4 not checkable as stated how the 5 claims stand · each chip opens the sources

5 assertions · 7 disclosures · every statement was checked. The predictions and assertions are the 5 claims: statements the public record can support or contradict. 1 is resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Kate argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Bradley-Chernis: Lately Has Raised $3.3M in Total Capital
“So actually, actually I've raised 3.3000000 now.”
Kate Bradley-Chernis Oct 29, 2021 ▶ 6:04 How Lately Plans to Break $1m in ARR, Raising Now at $10m Valuation

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Kate Bradley-Chernis on measured tape to publish a rate. This says nothing about how they speak.

Everything Kate Bradley-Chernis said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
Lately's AI is Trained on Founder Kate Bradley-Chernis's Writing Rules
“So the way Lely's AI works is it first learns from me. I've written thousands of radio scripts and fiction writing major, and it learns from my best practices, which I've listed out for my whole team to Replicate. And so the AI gives us what we need, and then …”
Kate Bradley-Chernis Oct 29, 2021 ▶ 2:38 How Lately Plans to Break $1m in ARR, Raising Now at $10m Valuation
Disclosure
Bradley-Chernis: Managing Facebook and LinkedIn integrations absorbed 75% of Lately's resources
“And that actually, 75% of my headache as far as resources go, is just dealing with Facebook and LinkedIn and all their bullshit, right? And I didn't understand that Lately could actually function and live without that, so it could be an extension of all the ot…”
Kate Bradley-Chernis Oct 29, 2021 ▶ 5:08 How Lately Plans to Break $1m in ARR, Raising Now at $10m Valuation
Assertion Not checkable as stated
Bradley-Chernis: Lately maintains 98% sales conversion despite high churn
“Like I've, I still have that 98% sales conversion. I still have that shit, right? Thank God. That's the AI doing his job. But I have a leaky bucket.”
Kate Bradley-Chernis Oct 29, 2021 ▶ 14:49 How Lately Plans to Break $1m in ARR, Raising Now at $10m Valuation
Assertion Not checkable as stated
Bradley-Chernis: Lately currently has 358 paying customers
“So we have 358 customers.”
Kate Bradley-Chernis Oct 29, 2021 ▶ 3:18 How Lately Plans to Break $1m in ARR, Raising Now at $10m Valuation
Assertion Not checkable as stated
Bradley-Chernis: Lately MRR is $79k, Down from $94k Peak
“MRR is at 79,000. We were up to 94 and we dropped.”
Kate Bradley-Chernis Oct 29, 2021 ▶ 5:47 How Lately Plans to Break $1m in ARR, Raising Now at $10m Valuation
Assertion Supported
Bradley-Chernis: Lately Has Raised $3.3M in Total Capital
“So actually, actually I've raised 3.3000000 now.”
Kate Bradley-Chernis Oct 29, 2021 ▶ 6:04 How Lately Plans to Break $1m in ARR, Raising Now at $10m Valuation
Assertion Not checkable as stated
Bradley-Chernis: Lately has 18 months of runway on $48K burn
“Oh yeah, I have 18 months right now worth of runway, and that's in part, basically my burn is about 48,000, so every 50 K gives me three months.”
Kate Bradley-Chernis Oct 29, 2021 ▶ 7:44 How Lately Plans to Break $1m in ARR, Raising Now at $10m Valuation
Disclosure
Bradley-Chernis: Lately is raising just under $700K on $10M cap
“I was raising two 50 and I got oversubscribed. So we're now at five 35, six, just under 700.”
Kate Bradley-Chernis Oct 29, 2021 ▶ 10:21 How Lately Plans to Break $1m in ARR, Raising Now at $10m Valuation
Disclosure
Bradley-Chernis: Founder owns around 38% equity in Lately
“Low, actually. I need to be re-optioned, so I'm around 38%, I believe.”
Kate Bradley-Chernis Oct 29, 2021 ▶ 10:48 How Lately Plans to Break $1m in ARR, Raising Now at $10m Valuation
Disclosure
Bradley-Chernis: Lately cap table has roughly 65 angel investors
“So I've raised multiple rounds, but all between 250,750, all angel rounds, and I have a lot of, I mean, my cap table is messy. There's probably 65 people in it.”
Kate Bradley-Chernis Oct 29, 2021 ▶ 10:57 How Lately Plans to Break $1m in ARR, Raising Now at $10m Valuation
Disclosure
Bradley-Chernis Details Lately's Initial 60-20-15-5 Co-Founder Equity Split
“When we first started, it was I'm eight. No, sorry. Steve, 20. I do math backwards. Jason, 15. Brian, five. And then I'm the rest. So that's the ratios.”
Kate Bradley-Chernis Oct 29, 2021 ▶ 13:23 How Lately Plans to Break $1m in ARR, Raising Now at $10m Valuation
Disclosure
Bradley-Chernis: Lately was invited to Stage 2 Capital accelerator without applying
“He led the first ever accelerator from stage two capital this summer. 700 companies were applying. We didn't apply. They just actually asked us to be a part of it, which is great.”
Kate Bradley-Chernis Oct 29, 2021 ▶ 3:54 How Lately Plans to Break $1m in ARR, Raising Now at $10m Valuation

The other half of the tape: Kate Bradley-Chernis's own voice is left out of every number here. Other people bring the name up 6 times in 1 episode on Top Founders. every mention, with the transcript →

Every mention by year

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0031612020episodesmentions
0112020episodes it came up in
0030.5612020episodesmentions per episode
2020 6 mentions in 1 episode

Appearances (1)

EpisodeDateSpeaking time
How Lately Plans to Break $1m in ARR, Raising Now at $10m Valuation Oct 29, 2021 9m
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