Disclosure certainty 4/5 debate potential 2/5

Bradley-Chernis: Managing Facebook and LinkedIn integrations absorbed 75% of Lately's resources

Kate Bradley-Chernis · How Lately Plans to Break $1m in ARR, Raising Now at $10m Valuation · Oct 29, 2021 · at 5:08

Kate Bradley-Chernis discusses Lately's product pivot away from social media management and toward being an unbundled AI content extension.

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“And that actually, 75% of my headache as far as resources go, is just dealing with Facebook and LinkedIn and all their bullshit, right? And I didn't understand that Lately could actually function and live without that, so it could be an extension of all the other social media platforms.”

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Disclosure
Lately's AI is Trained on Founder Kate Bradley-Chernis's Writing Rules
“So the way Lely's AI works is it first learns from me. I've written thousands of radio scripts and fiction writing major, and it learns from my best practices, which I've listed out for my whole team to Replicate. And so the AI gives us what we need, and then …”
Kate Bradley-Chernis Oct 29, 2021 ▶ 2:38 How Lately Plans to Break $1m in ARR, Raising Now at $10m Valuation
Assertion Not checkable as stated
Bradley-Chernis: Lately maintains 98% sales conversion despite high churn
“Like I've, I still have that 98% sales conversion. I still have that shit, right? Thank God. That's the AI doing his job. But I have a leaky bucket.”
Kate Bradley-Chernis Oct 29, 2021 ▶ 14:49 How Lately Plans to Break $1m in ARR, Raising Now at $10m Valuation
Assertion Not checkable as stated
Bradley-Chernis: Lately currently has 358 paying customers
“So we have 358 customers.”
Kate Bradley-Chernis Oct 29, 2021 ▶ 3:18 How Lately Plans to Break $1m in ARR, Raising Now at $10m Valuation
Assertion Not checkable as stated
Bradley-Chernis: Lately MRR is $79k, Down from $94k Peak
“MRR is at 79,000. We were up to 94 and we dropped.”
Kate Bradley-Chernis Oct 29, 2021 ▶ 5:47 How Lately Plans to Break $1m in ARR, Raising Now at $10m Valuation
Assertion Supported
Bradley-Chernis: Lately Has Raised $3.3M in Total Capital
“So actually, actually I've raised 3.3000000 now.”
Kate Bradley-Chernis Oct 29, 2021 ▶ 6:04 How Lately Plans to Break $1m in ARR, Raising Now at $10m Valuation
Assertion Not checkable as stated
Bradley-Chernis: Lately has 18 months of runway on $48K burn
“Oh yeah, I have 18 months right now worth of runway, and that's in part, basically my burn is about 48,000, so every 50 K gives me three months.”
Kate Bradley-Chernis Oct 29, 2021 ▶ 7:44 How Lately Plans to Break $1m in ARR, Raising Now at $10m Valuation
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