John Lemp

Founder & CEO, POWr · 1 appearance on the record.

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founderexecutive@johndlemp ↗LinkedIn ↗revcontent.com ↗

John Lemp is an adtech entrepreneur who founded the content recommendation platform Revcontent and affiliate network Clickbooth. He bootstrapped both companies before stepping down as Revcontent CEO in 2018 to focus on subsequent ventures.

11statements → 6claims → 3claims resolved → 67%fully supported → 3.91/5average certainty → 2.18/5average debate potential → 3said about them ↓

2 supported 1 partly supported 0 contradicted 3 not checkable as stated how the 6 claims stand · each chip opens the sources

6 assertions · 2 opinions · 1 insight · 2 disclosures · every statement was checked. The predictions and assertions are the 6 claims: statements the public record can support or contradict. 3 are resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how John argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Lemp: Facebook and Google Power 49% of Internet Advertising
“You have sites like Facebook, sites like Google. I mean, they're powering 49% of all internet advertising.”
John Lemp May 13, 2018 ▶ 2:45 1023 Will He Win Battle For Bottom of Blog

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of John Lemp on measured tape to publish a rate. This says nothing about how they speak.

Everything John Lemp said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Lemp: Facebook Is World's Largest Monopoly and Threatens Open Internet
“We have the largest monopoly in the world with Facebook, and they're you know, and they will destroy the open internet if we don't stop them”
John Lemp May 13, 2018 ▶ 17:30 1023 Will He Win Battle For Bottom of Blog
Insight
Lemp: Running Clickbait Ads Degrades Long-Term User Clickability
“The more that you have those types of ads it actually loses your clickability.”
John Lemp May 13, 2018 ▶ 5:18 1023 Will He Win Battle For Bottom of Blog
Assertion Partly supported
Lemp: Revcontent did $184 million in gross revenue in 2016
“So according to Inc, I mean, I can't share our current numbers, but according to Inc, we did a hundred and eighty four million last year.”
John Lemp May 13, 2018 ▶ 13:27 1023 Will He Win Battle For Bottom of Blog
Assertion Supported
Lemp: Facebook and Google Power 49% of Internet Advertising
“You have sites like Facebook, sites like Google. I mean, they're powering 49% of all internet advertising.”
John Lemp May 13, 2018 ▶ 2:45 1023 Will He Win Battle For Bottom of Blog
Assertion Not checkable as stated
Lemp: RevContent RPMs Rose After Removing Clickbait Ads
“We've you know, we've gotten rid of that type of content. You know, it's and as we got rid of it, our RPMs have continued to go up.”
John Lemp May 13, 2018 ▶ 5:02 1023 Will He Win Battle For Bottom of Blog
Assertion Not checkable as stated
Lemp: Revcontent has been profitable since inception
“We've been profitable since the beginning.”
John Lemp May 13, 2018 ▶ 13:03 1023 Will He Win Battle For Bottom of Blog
Assertion Not checkable as stated
Lemp: Revcontent's take rate is typically over 20%
“Yeah, I would say it's typically, I mean, it's over 20%,”
John Lemp May 13, 2018 ▶ 14:16 1023 Will He Win Battle For Bottom of Blog
Disclosure
Lemp: RevContent Acquires Founder Talent and Technology Over Market Share
“We're not really interested in a market share type type plays anymore. So it's like you know, I'd rather just out innovate somebody that's you know, and then you know, and take their market. It's like the when we talk about you know, we talk about I would say …”
John Lemp May 13, 2018 ▶ 15:12 1023 Will He Win Battle For Bottom of Blog
Opinion
John Lemp respects Breitbart CEO Larry Solove for challenging the establishment
“I have a lot of respect for Larry Solove of Breitbart. It's like you know, and taking on the establishment.”
John Lemp May 13, 2018 ▶ 20:20 1023 Will He Win Battle For Bottom of Blog
Disclosure
Lemp: RevContent is bootstrapped all the way
“Yeah, we're bootstrapped all the way.”
John Lemp May 13, 2018 ▶ 1:23 1023 Will He Win Battle For Bottom of Blog
Assertion Supported
Lemp: RevContent powers recommendation widgets for Inc, Newsweek, and CBS
“So, you know, typically you know, we work with sites like Inc, Fast Company Newsweek, CBS and we you know, if you look at the end of an article, you'll see recommended articles.”
John Lemp May 13, 2018 ▶ 1:35 1023 Will He Win Battle For Bottom of Blog

The other half of the tape: John Lemp's own voice is left out of every number here. Other people bring the name up 2 times in 1 episode on Top Founders. 1 statement on the record names them. every mention, with the transcript →

Who brings them up most Nathan Latka 2

Statements about John Lemp, by other people (1)

Assertion Not checkable as stated
Latka: RevContent Processed $184M in 2017 Ad Spend, Taking 25%
“In 2017, RevContent processed one hundred eighty four million dollars of ad spend through its platform, collecting 25% of that as revenue.”
Nathan Latka Mar 4, 2019 ▶ 2:40 Fast Trick: How Your Competitors Are Getting Customers

Every mention by year

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2019 2 mentions in 1 episode

Appearances (1)

EpisodeDateSpeaking time
1023 Will He Win Battle For Bottom of Blog May 13, 2018 13m
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