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Ashish Patel

1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

13statements → 4claims → 2claims resolved → 3.92/5average certainty → 1.31/5average debate potential → 6said about them ↓

1 supported 1 partly supported 0 contradicted 2 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 1 insight · 8 disclosures · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 2 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Ashish argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
NowThis replaced its homepage with direct links to social media feeds
“Up until we put up this Biden article sorry, Biden interview our homepage basically just said the words that, you know, homepage, even the word sounds old find us where you live on social. And we were just directing to those feeds.”
Ashish Patel Apr 1, 2016 ▶ 2:07 $16m Just Raised and 1 Billion Monthly Active Views with Ashish Patel of NowThis EP 215

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Ashish Patel on measured tape to publish a rate. This says nothing about how they speak.

Everything Ashish Patel said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Supported
NowThis replaced its homepage with direct links to social media feeds
“Up until we put up this Biden article sorry, Biden interview our homepage basically just said the words that, you know, homepage, even the word sounds old find us where you live on social. And we were just directing to those feeds.”
Ashish Patel Apr 1, 2016 ▶ 2:07 $16m Just Raised and 1 Billion Monthly Active Views with Ashish Patel of NowThis EP 215
Assertion Not checkable as stated
NowThis audience leans socially liberal and focuses on progressive issues
“Our audience tends to be a little bit more socially liberal. It's definitely on the younger side. They care a lot about social issues like racial justice. A lot of a lot of focus on health affordable healthcare and education on gender equality on Sexual freedo…”
Ashish Patel Apr 1, 2016 ▶ 7:22 $16m Just Raised and 1 Billion Monthly Active Views with Ashish Patel of NowThis EP 215
Disclosure
NowThis replaces two-shot interviews with direct-to-camera video op-eds
“What we do is we kind of think of it more as a video op-ed style where our interviewer is not in frame. The questions are not vocalized or heard over the audio over the audio and the video. And you know, we shoot right to the subjects, you know, very close up …”
Ashish Patel Apr 1, 2016 ▶ 10:21 $16m Just Raised and 1 Billion Monthly Active Views with Ashish Patel of NowThis EP 215
Insight
NowThis produces volume-agnostic videos for muted mobile social media feeds
“We definitely use text on screen and The primary point of that is to make sure that our videos are what we call volume agnostic. So, you know, you can enjoy them with the sound off and totally get the full context of the piece. But you're clicking in and liste…”
Ashish Patel Apr 1, 2016 ▶ 11:29 $16m Just Raised and 1 Billion Monthly Active Views with Ashish Patel of NowThis EP 215
Assertion Not checkable as stated
Facebook native video generates four to six times higher reach than links
“The reach on those assets compared to things like links and photos are absolutely, you know, four, five, six times higher.”
Ashish Patel Apr 1, 2016 ▶ 13:00 $16m Just Raised and 1 Billion Monthly Active Views with Ashish Patel of NowThis EP 215
Disclosure
NowThis packages four to five hero video assets per branded campaign
“In a general package beyond shell what we'd like to do is at least four or five, what we call hero assets that are generally about a minute to two minutes long.”
Ashish Patel Apr 1, 2016 ▶ 4:05 $16m Just Raised and 1 Billion Monthly Active Views with Ashish Patel of NowThis EP 215
Disclosure
NowThis staffs teenage creators to mirror its target audience on Snapchat
“On our side that we staff people that are basically mirroring our target audience on the other side. So we have, you know, an 18 year old on Snapchat talking to an 18 year old on Snapchat.”
Ashish Patel Apr 1, 2016 ▶ 6:20 $16m Just Raised and 1 Billion Monthly Active Views with Ashish Patel of NowThis EP 215
Disclosure
NowThis guarantees video views and impressions on brand campaigns
“So it's a campaign based. So yes, we do have guarantees on with generally with any program, we have guarantees on video views and impressions.”
Ashish Patel Apr 1, 2016 ▶ 8:37 $16m Just Raised and 1 Billion Monthly Active Views with Ashish Patel of NowThis EP 215
Disclosure
NowThis charges more than $100,000 for branded sponsorship campaigns
“Generally it's more than that.”
Ashish Patel Apr 1, 2016 ▶ 8:55 $16m Just Raised and 1 Billion Monthly Active Views with Ashish Patel of NowThis EP 215
Assertion Partly supported
NowThis scaled to one billion monthly video views by late 2015
“December of 2015, we were actually closer to a billion. That was the beginning of the year of 2015 where we were around one hundred fifty million views. So yeah, right now in January we're still around a billion views per month across all of our channels.”
Ashish Patel Apr 1, 2016 ▶ 15:41 $16m Just Raised and 1 Billion Monthly Active Views with Ashish Patel of NowThis EP 215
Disclosure
NowThis plans to revamp its homepage around a single-issue focus
“We're looking to kind of revamp it and see what we can do. And likely as opposed to traditional content experience, we'll have kind of single issue focus on that homepage.”
Ashish Patel Apr 1, 2016 ▶ 2:29 $16m Just Raised and 1 Billion Monthly Active Views with Ashish Patel of NowThis EP 215
Disclosure
NowThis uses Dataminr to spot trending stories on Twitter
“We look at we social listening tools Such as data miner and you know, really look for stories that are gaining velocity on platforms like Twitter,”
Ashish Patel Apr 1, 2016 ▶ 7:00 $16m Just Raised and 1 Billion Monthly Active Views with Ashish Patel of NowThis EP 215
Disclosure
NowThis operates dedicated social video channels for cannabis and alcohol
“We also have a marijuana channel, NowThisWeed, and just launched a booze channel called NowThisBooze.”
Ashish Patel Apr 1, 2016 ▶ 17:32 $16m Just Raised and 1 Billion Monthly Active Views with Ashish Patel of NowThis EP 215

The other half of the tape: Ashish Patel's own voice is left out of every number here. Other people bring the name up 6 times in 4 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 6

Every mention by year

tap a year for its mentions
0032642016episodesmentions
0242016episodes it came up in
000.821.542016episodesmentions per episode
2016 6 mentions in 4 episodes 2 per episode

Appearances (1)

EpisodeDateSpeaking time
$16m Just Raised and 1 Billion Monthly Active Views with Ashish Patel of NowThis EP 215 Apr 1, 2016 11m
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