The Ledger
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NowThis replaced its homepage with direct links to social media feeds
“Up until we put up this Biden article sorry, Biden interview our homepage basically just said the words that, you know, homepage, even the word sounds old find us where you live on social. And we were just directing to those feeds.”
NowThis audience leans socially liberal and focuses on progressive issues
“Our audience tends to be a little bit more socially liberal. It's definitely on the younger side. They care a lot about social issues like racial justice. A lot of a lot of focus on health affordable healthcare and education on gender equality on Sexual freedo…”
NowThis replaces two-shot interviews with direct-to-camera video op-eds
“What we do is we kind of think of it more as a video op-ed style where our interviewer is not in frame. The questions are not vocalized or heard over the audio over the audio and the video. And you know, we shoot right to the subjects, you know, very close up …”
NowThis produces volume-agnostic videos for muted mobile social media feeds
“We definitely use text on screen and The primary point of that is to make sure that our videos are what we call volume agnostic. So, you know, you can enjoy them with the sound off and totally get the full context of the piece. But you're clicking in and liste…”
Facebook native video generates four to six times higher reach than links
“The reach on those assets compared to things like links and photos are absolutely, you know, four, five, six times higher.”
NowThis packages four to five hero video assets per branded campaign
“In a general package beyond shell what we'd like to do is at least four or five, what we call hero assets that are generally about a minute to two minutes long.”
NowThis staffs teenage creators to mirror its target audience on Snapchat
“On our side that we staff people that are basically mirroring our target audience on the other side. So we have, you know, an 18 year old on Snapchat talking to an 18 year old on Snapchat.”
NowThis guarantees video views and impressions on brand campaigns
“So it's a campaign based. So yes, we do have guarantees on with generally with any program, we have guarantees on video views and impressions.”
NowThis charges more than $100,000 for branded sponsorship campaigns
“Generally it's more than that.”
NowThis scaled to one billion monthly video views by late 2015
“December of 2015, we were actually closer to a billion. That was the beginning of the year of 2015 where we were around one hundred fifty million views. So yeah, right now in January we're still around a billion views per month across all of our channels.”
NowThis plans to revamp its homepage around a single-issue focus
“We're looking to kind of revamp it and see what we can do. And likely as opposed to traditional content experience, we'll have kind of single issue focus on that homepage.”