NowThis replaces two-shot interviews with direct-to-camera video op-eds
Ashish Patel · $16m Just Raised and 1 Billion Monthly Active Views with Ashish Patel of NowThis EP 215 · Apr 1, 2016 · at 10:21
Ashish Patel, publisher of NowThis, explains to Nathan Latka how the digital news brand structures high-profile political and celebrity sit-downs for social video distribution.
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“What we do is we kind of think of it more as a video op-ed style where our interviewer is not in frame. The questions are not vocalized or heard over the audio over the audio and the video. And you know, we shoot right to the subjects, you know, very close up to their face and really let them give us their opinions.”
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