NowThis

“The reach on those assets compared to things like links and photos are absolutely, you know, four, five, six times higher.”

“In a general package beyond shell what we'd like to do is at least four or five, what we call hero assets that are generally about a minute to two minutes long.”

“What we do is we kind of think of it more as a video op-ed style where our interviewer is not in frame. The questions are not vocalized or heard over the audio over the audio and the video. And you know, we shoot right to the subjects, you know, very close up …”

“Generally it's more than that.”

“Our audience tends to be a little bit more socially liberal. It's definitely on the younger side. They care a lot about social issues like racial justice. A lot of a lot of focus on health affordable healthcare and education on gender equality on Sexual freedo…”

“We also have a marijuana channel, NowThisWeed, and just launched a booze channel called NowThisBooze.”

“Up until we put up this Biden article sorry, Biden interview our homepage basically just said the words that, you know, homepage, even the word sounds old find us where you live on social. And we were just directing to those feeds.”

“On our side that we staff people that are basically mirroring our target audience on the other side. So we have, you know, an 18 year old on Snapchat talking to an 18 year old on Snapchat.”

“December of 2015, we were actually closer to a billion. That was the beginning of the year of 2015 where we were around one hundred fifty million views. So yeah, right now in January we're still around a billion views per month across all of our channels.”

“We definitely use text on screen and The primary point of that is to make sure that our videos are what we call volume agnostic. So, you know, you can enjoy them with the sound off and totally get the full context of the piece. But you're clicking in and liste…”

“So it's a campaign based. So yes, we do have guarantees on with generally with any program, we have guarantees on video views and impressions.”

“We're looking to kind of revamp it and see what we can do. And likely as opposed to traditional content experience, we'll have kind of single issue focus on that homepage.”

“We look at we social listening tools Such as data miner and you know, really look for stories that are gaining velocity on platforms like Twitter,”