Disclosure certainty 4/5 debate potential 1/5

NowThis charges more than $100,000 for branded sponsorship campaigns

Ashish Patel · $16m Just Raised and 1 Billion Monthly Active Views with Ashish Patel of NowThis EP 215 · Apr 1, 2016 · at 8:55

Ashish Patel, publisher at NowThis, answers Nathan Latka's question about whether NowThis brand partnership campaigns cost more or less than $100,000.

0:00 / 0:01exact quote · 1.6s
720p mp4 · rendered on demand · StarZero watermark
“Generally it's more than that.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Ashish Patel

Assertion Supported
NowThis replaced its homepage with direct links to social media feeds
“Up until we put up this Biden article sorry, Biden interview our homepage basically just said the words that, you know, homepage, even the word sounds old find us where you live on social. And we were just directing to those feeds.”
Ashish Patel Apr 1, 2016 ▶ 2:07 $16m Just Raised and 1 Billion Monthly Active Views with Ashish Patel of NowThis EP 215
Assertion Not checkable as stated
NowThis audience leans socially liberal and focuses on progressive issues
“Our audience tends to be a little bit more socially liberal. It's definitely on the younger side. They care a lot about social issues like racial justice. A lot of a lot of focus on health affordable healthcare and education on gender equality on Sexual freedo…”
Ashish Patel Apr 1, 2016 ▶ 7:22 $16m Just Raised and 1 Billion Monthly Active Views with Ashish Patel of NowThis EP 215
Disclosure
NowThis replaces two-shot interviews with direct-to-camera video op-eds
“What we do is we kind of think of it more as a video op-ed style where our interviewer is not in frame. The questions are not vocalized or heard over the audio over the audio and the video. And you know, we shoot right to the subjects, you know, very close up …”
Ashish Patel Apr 1, 2016 ▶ 10:21 $16m Just Raised and 1 Billion Monthly Active Views with Ashish Patel of NowThis EP 215
Insight
NowThis produces volume-agnostic videos for muted mobile social media feeds
“We definitely use text on screen and The primary point of that is to make sure that our videos are what we call volume agnostic. So, you know, you can enjoy them with the sound off and totally get the full context of the piece. But you're clicking in and liste…”
Ashish Patel Apr 1, 2016 ▶ 11:29 $16m Just Raised and 1 Billion Monthly Active Views with Ashish Patel of NowThis EP 215
Assertion Not checkable as stated
Facebook native video generates four to six times higher reach than links
“The reach on those assets compared to things like links and photos are absolutely, you know, four, five, six times higher.”
Ashish Patel Apr 1, 2016 ▶ 13:00 $16m Just Raised and 1 Billion Monthly Active Views with Ashish Patel of NowThis EP 215
Disclosure
NowThis packages four to five hero video assets per branded campaign
“In a general package beyond shell what we'd like to do is at least four or five, what we call hero assets that are generally about a minute to two minutes long.”
Ashish Patel Apr 1, 2016 ▶ 4:05 $16m Just Raised and 1 Billion Monthly Active Views with Ashish Patel of NowThis EP 215
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