Lemlist spin-off product born from a Facebook group discussion generates $2M ARR
Kevin Moenne-Loccoz · Lemlist Product Genius Shares Strategy, $23,000,000 in Sales (ARR), No Outside Funding · Jun 18, 2024 · at 6:51
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Kevin Moenne-Loccoz, co-founder of Lemlist, explains how user feedback in their community led to building a standalone spin-off product.
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“The first one is creating a whole product, generating today two million dollars in annual recurring revenue, just based on a community discussion that we had within our Facebook group, within the community that we built.”
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“All of this with 50,000 customers worldwide, focusing on SMBs. We're not going up markets, and we're focusing on bringing as much value as possible as small businesses.”
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