Lemlist

“We're not really looking for fundings, because that's not really our vision, and we like the way bootstrapping company works, because I believe we really focus on users, then, you know, we find, like, really market fit, and a channel of acquisition that works,…”

“Like, people were saying for a long time, like, don't say images in your cold email, that's not good, that's not professional, that's not, it's not true, you know. Like, we've experienced it, it's working. As long as you be different, and you get the attention…”

“We want, you know, to have equal share, be equally motivated during the, for the entire project. We all have different and complementary skills, so we think, like, all skills are equal. We need, you know, we need the tech part, we need the commercial and, like…”

“So affiliates customer cold email and AdWords. We're going to try to steal like some competitors you know, like yeah.”

“So we had more than 3000 customers paying on AppSumo, and we have total of 4000 users today.”

“We had, like, companies such as Freshdesk. Like who have been they have been, like, A-B testing, like images versus no images, and they realize that they got, like, higher reply rates whenever they were using, like, personalized images.”

“So Lemlist is a software as a service. So it's the first Email automation platform that can generate personalized images directly into cold emails.”

“In recurring, we have like more than 3000 companies paying on the monthly basis and total customer is more than a 10,000.”

“Because, like, right now when people, like, go to our community, they see, like, almost 10,000 people”

“Our goal essentially was to do like five X from December, 2019 up to like December, 20 20.”

“We were like 12 people when we reached two million in ARR, and in September, twenty-twenty, we're gonna be 19 people.”

“Total with AppSumo, essentially, we made, I think 150 K.”

“I keep helping people if they are in need, you know, for advice on how to set up, you know, their outbound pipeline. So that's something where I'm doing, like, kind of, like, free consulting sessions depending on, on some customers where I could just, like, sp…”

“So in December, 2019, we were around a bit less than a million. So I think it was like 600 K or something like that. Yeah. So it's six times yeah. Wait, it's something like yeah. 600 K AR or something.”

“We all have like a third of the company.”

“We don't spend any money on paid ads or paid acquisition or anything else.”

“Yeah, I think it's very tough to convert a lifetime deal user into a paying customer.”

“The churn is around like maybe 10%, but the net MRR churn is basically around like maybe three to four percent”

“Because I know a lot of people, you know, they're trying to put bonuses on number of qualified leads, marketing qualified leads, sales qualified I think it's too complicated, and I think people tend to always optimize things based on, so for example, if I tell…”

“Cause I know like Q one is really strong. Q two is also really strong for us. I know Q three is sometimes a bit like less strong cause you have July and August where those are the months where we see like, we sometimes see like small companies especially like …”

“Every quarter you can get 25% of your salary, of your monthly salary.”

“I think to be honest, like it's basically like, let's say we're at, I mean, we're north of two million ARR, but I think it's like 7,000,007 to eight million. If I have to be very like reasonable, I would say, because it would be like something if you are, if y…”

“And those people are not churning. Like we have negative net MR churn. So something around like minus five, minus six percent.”

“Right now we're making, you know, like each month we're making a bit more than a 100,000 dollar profits.”

“Right now we're making, you know, like each month we're making a bit more than a 100,000 dollar profits.”

“So we were like 12 people when we reached two million in ARR, and in September, twenty-twenty, we're gonna be 19 people.”

“I know Q three is sometimes a bit like less strong cause you have July and August where those are the months where we see like, we sometimes see like small companies especially like cheap French bastard that usually decide to turn and come back in September.”

“Total with AppSumo, essentially, we made, I think 150 K.”

“As I said, like, we don't spend anything on ads, so our CAC is more linked to, let's say, like, the time we spent and based on our salary”

“Sales team that are with more than sales people, more than five sales people, so from five to, let's say, 30 or 50, that's kind of our sweet spot, and those people are not churning. Like, we have negative net MR churn, so something around, like, minus five Min…”

“I know a lot of people, you know, they're trying to put bonuses on number of qualified leads, marketing qualified leads, sales qualified leads. I think it's too complicated, and I think people tend to always optimize things based on, so for example, if I tell …”

“So I would say like startup less than 10 people, et cetera. The churn is around like maybe 10%, but the net MRR churn is basically around like maybe three to four percent”

“Right now when people, like, go to our community, they see, like, almost 10,000 people, they see the videos that I post get, like, thousands of you, a lot of engagements”

“In recurring, we have, like, more than 3000 companies paying on the monthly basis, and total customer is more than 10,000.”

“Every quarter you can get 25% of your salary, of your monthly salary.”

“I think it's very tough to convert a lifetime deal user into a paying customer.”

“Yep, absolutely.”

“He does not have as strong a community as Lemlist.”

“We're seeing, you know, Chili Piper just sold seven million secondary at a six hundred twenty five million valuation with fifteen million in revenue, but that's very different than what Lemless just did, which was sell thirty million for 20% of business at one…”

“Yeah, it was two point something in all for Tapleo and TweetHunter, and then there was an earn out.”

“So we're currently at twenty three million dollars in annual recurring revenue with approximately 10,000 free trials per month, a bit over that, with zero dollars in funding, profitable since day one, with five SaaS products and about 80 employees.”

“It's, I think, doing close to six million dollars in revenue. When we acquired it was doing less than a 1,000,000”

“We're profitable since day one. We have between 35 and 45% of EBITDA margins, and we don't need A board or investors to force us into a specific direction.”

“And then all of that, of course, attracted a lot of investors' attention, where we had a twenty million dollar investment proposal that we turned down before turning down a thirty million dollar investment, simply because we don't need the funds.”

“We had a team of up to 10 people in the video team out of a hundred, out of 80 to a hundred people and that was a significant investment compared to most of the SaaS companies that you see. Even at the beginning of the company, I think it was the second or the…”

“So we have today between six and 10 accounts posting on a regular basis on LinkedIn, getting a lot of views, a lot of engagements, which means a lot of sign-ups and a lot of visibility when we have a product update, new resources that we want to showcase to ou…”

“But as we do more Product Hunt launches, the impact, unfortunately, is going down, and it's not as effective as it was before.”

“We ended up selling close to 200 K worth of courses within 10 days, so it was two launches of five days each.”

“The first one is creating a whole product, generating today two million dollars in annual recurring revenue, just based on a community discussion that we had within our Facebook group, within the community that we built.”

“All of this with 50,000 customers worldwide, focusing on SMBs. We're not going up markets, and we're focusing on bringing as much value as possible as small businesses.”

“We sold that business when it was doing 600 K in annual recurring revenue, and it was right before LinkedIn completely went against the pods and were very aggressive against them, so I don't recommend using pods anymore, even if Lempod is still active from the…”

“It's a product that is much better than the two million AR product. It's a, it's certainly at the level of a twenty million AR product.”

“Clap is selling to exactly the same people as we target. So sales team from three to 50 reps sometimes a bit more and they have the same kind of ACV. They have the same like champions, which are rev ops, business ops or sales managers.”

“We've been facing like two players, including one leading AI platform in France, like much bigger than us. And ultimately what made the difference, it's not really the price because we beat slightly less. It's a more the fits with the product and the team.”

“We try to remain around 25 to 35% of profit margin. Just because we always try to invest in, in the team. So we hire more developers, product managers sales to grow the company, but we always try to remain highly profitable. So, or let's say threshold is like,…”

“We have the stat and we already have an all time high, like maybe 50 times the normal creation of workspace. So we already see a big boom in the creation of workspace creation of clap accounts.”

“They pivoted to Conversation Intelligence a year and a half ago. And they grew this product to two million AR and kind of very fast growing, like recently about 10% month over month. And so they had raised the seed, but now they were like almost breakeven. The…”

“We don't set a valuation. We don't need to set a valuation. We don't know, to be honest. Like, you don't need to set a valuation because you convert the bond at the time that there is an operation, you know, the two million worths with a discount. It's 20%.”

“It's so the price is between 30, 15 and twenty-five million but there are some components that are like earn-out part, so it depends on future growth but basically we paid around fifteen million right now, and with add-on price if they reach a revenue target.”

“But yeah, basically just, you reach a milestone of AR, you get some money, and the more, and it can go up to ten million AR.”

“When I joined, Lemnist was at fifteen million precisely, and now Lemnist is at 36, and the other Lempire products are at four, so almost five, so we are around 40. Yeah, so, yeah, now we are exactly that's accurate, we are at forty million a bit more now.”

“But we'll do in one.”

“Beside this we're profit making at Lemnis. We do around ten million Profit every year.”