Lemlist

“Beside this we're profit making at Lemnis. We do around ten million Profit every year.”

“Clap is selling to exactly the same people as we target. So sales team from three to 50 reps sometimes a bit more and they have the same kind of ACV. They have the same like champions, which are rev ops, business ops or sales managers.”

“They pivoted to Conversation Intelligence a year and a half ago. And they grew this product to two million AR and kind of very fast growing, like recently about 10% month over month. And so they had raised the seed, but now they were like almost breakeven. The…”

“It's a product that is much better than the two million AR product. It's a, it's certainly at the level of a twenty million AR product.”

“We've been facing like two players, including one leading AI platform in France, like much bigger than us. And ultimately what made the difference, it's not really the price because we beat slightly less. It's a more the fits with the product and the team.”

“It's so the price is between 30, 15 and twenty-five million but there are some components that are like earn-out part, so it depends on future growth but basically we paid around fifteen million right now, and with add-on price if they reach a revenue target.”

“We don't set a valuation. We don't need to set a valuation. We don't know, to be honest. Like, you don't need to set a valuation because you convert the bond at the time that there is an operation, you know, the two million worths with a discount. It's 20%.”

“But yeah, basically just, you reach a milestone of AR, you get some money, and the more, and it can go up to ten million AR.”

“But we'll do in one.”

“When I joined, Lemnist was at fifteen million precisely, and now Lemnist is at 36, and the other Lempire products are at four, so almost five, so we are around 40. Yeah, so, yeah, now we are exactly that's accurate, we are at forty million a bit more now.”

“We try to remain around 25 to 35% of profit margin. Just because we always try to invest in, in the team. So we hire more developers, product managers sales to grow the company, but we always try to remain highly profitable. So, or let's say threshold is like,…”

“We have the stat and we already have an all time high, like maybe 50 times the normal creation of workspace. So we already see a big boom in the creation of workspace creation of clap accounts.”

“Our first MVP, it was just two weeks of work. I closed, basically, the first 100 customers doing live demos and outbound. I did only this.”

“During that time, it was the month where we went from 40% month-over-month gross rate to zero percent, but at the end of the month, our activation rate was at, like, 35% instead of 15.”

“So the next month, we grew, I think, this time by, like, 60% because all the unhappy people wanted to churn insurance, but eventually, like, the new one converted at a much higher pace.”

“I think it took us one year to go from zero to 250,000 dollar ARR, annual recurring revenue. Year two, it was we reached one million. Year three, we were like at eight-ish, and then three and a half years, we were at 10.”

“So right now we're at thirty million dollar ARR and ten million dollars in EBDA.”

“We're about like a hundred people. We have customers in more than a hundred countries.”

“First thing, we didn't have money, so I started the LEM list with only 1000 dollars, so I couldn't hire anyone and the things that I would have done with money is obviously, like hire people to do other things that As a founder, I felt like we're not worth of …”

“The first year I closed around like 100 customers myself, which is equal to around like 300 demos. So 300 demos, I had like basically like 33% conversion rate. So a hundred customers. And for a year, almost zero customers were coming from the content, like, or…”

“And basically it became like outbound represented with the next years when we reached like millions in revenue, it was maybe 20 or 30% outbound and 70% inbound.”

“We started Lemlist first line of code January, 2018. We started selling the product in April. So it took us like three months to have really like first paying customers. And then in December, 2018, we had a hundred customers. And I would say that year to year.…”

“And then after that, we grew very quickly to like a million and then to ten million, it was three and a half years in total.”

“In reality, people, they want, you know, like you should take them by the hand and say, this is step one, then this is step Step two, this is logical and step three and so on and so forth.”

“Back in the days when I had failed like two businesses before Lemlist. I had like no money left. My girlfriend at the time was paying the rent. We were living in like, 28 meters square. It was really like yeah, shitty environment.”

“So we're currently at twenty three million dollars in annual recurring revenue with approximately 10,000 free trials per month, a bit over that, with zero dollars in funding, profitable since day one, with five SaaS products and about 80 employees.”

“All of this with 50,000 customers worldwide, focusing on SMBs. We're not going up markets, and we're focusing on bringing as much value as possible as small businesses.”

“The first one is creating a whole product, generating today two million dollars in annual recurring revenue, just based on a community discussion that we had within our Facebook group, within the community that we built.”

“We sold that business when it was doing 600 K in annual recurring revenue, and it was right before LinkedIn completely went against the pods and were very aggressive against them, so I don't recommend using pods anymore, even if Lempod is still active from the…”

“We had a team of up to 10 people in the video team out of a hundred, out of 80 to a hundred people and that was a significant investment compared to most of the SaaS companies that you see. Even at the beginning of the company, I think it was the second or the…”

“We ended up selling close to 200 K worth of courses within 10 days, so it was two launches of five days each.”

“But as we do more Product Hunt launches, the impact, unfortunately, is going down, and it's not as effective as it was before.”

“So we have today between six and 10 accounts posting on a regular basis on LinkedIn, getting a lot of views, a lot of engagements, which means a lot of sign-ups and a lot of visibility when we have a product update, new resources that we want to showcase to ou…”

“It's, I think, doing close to six million dollars in revenue. When we acquired it was doing less than a 1,000,000”

“And then all of that, of course, attracted a lot of investors' attention, where we had a twenty million dollar investment proposal that we turned down before turning down a thirty million dollar investment, simply because we don't need the funds.”

“We're profitable since day one. We have between 35 and 45% of EBITDA margins, and we don't need A board or investors to force us into a specific direction.”

“Yeah, it was two point something in all for Tapleo and TweetHunter, and then there was an earn out.”

“We're seeing, you know, Chili Piper just sold seven million secondary at a six hundred twenty five million valuation with fifteen million in revenue, but that's very different than what Lemless just did, which was sell thirty million for 20% of business at one…”

“He does not have as strong a community as Lemlist.”

“Yep, absolutely.”

“So we were like 12 people when we reached two million in ARR, and in September, twenty-twenty, we're gonna be 19 people.”

“I know a lot of people, you know, they're trying to put bonuses on number of qualified leads, marketing qualified leads, sales qualified leads. I think it's too complicated, and I think people tend to always optimize things based on, so for example, if I tell …”

“Every quarter you can get 25% of your salary, of your monthly salary.”

“I know Q three is sometimes a bit like less strong cause you have July and August where those are the months where we see like, we sometimes see like small companies especially like cheap French bastard that usually decide to turn and come back in September.”

“In recurring, we have, like, more than 3000 companies paying on the monthly basis, and total customer is more than 10,000.”

“I think it's very tough to convert a lifetime deal user into a paying customer.”

“Total with AppSumo, essentially, we made, I think 150 K.”

“Right now we're making, you know, like each month we're making a bit more than a 100,000 dollar profits.”

“Sales team that are with more than sales people, more than five sales people, so from five to, let's say, 30 or 50, that's kind of our sweet spot, and those people are not churning. Like, we have negative net MR churn, so something around, like, minus five Min…”

“So I would say like startup less than 10 people, et cetera. The churn is around like maybe 10%, but the net MRR churn is basically around like maybe three to four percent”

“As I said, like, we don't spend anything on ads, so our CAC is more linked to, let's say, like, the time we spent and based on our salary”

“Right now when people, like, go to our community, they see, like, almost 10,000 people, they see the videos that I post get, like, thousands of you, a lot of engagements”

“I keep helping people if they are in need, you know, for advice on how to set up, you know, their outbound pipeline. So that's something where I'm doing, like, kind of, like, free consulting sessions depending on, on some customers where I could just, like, sp…”

“We were like 12 people when we reached two million in ARR, and in September, twenty-twenty, we're gonna be 19 people.”

“Because I know a lot of people, you know, they're trying to put bonuses on number of qualified leads, marketing qualified leads, sales qualified I think it's too complicated, and I think people tend to always optimize things based on, so for example, if I tell…”

“Our goal essentially was to do like five X from December, 2019 up to like December, 20 20.”

“So in December, 2019, we were around a bit less than a million. So I think it was like 600 K or something like that. Yeah. So it's six times yeah. Wait, it's something like yeah. 600 K AR or something.”

“Every quarter you can get 25% of your salary, of your monthly salary.”

“Cause I know like Q one is really strong. Q two is also really strong for us. I know Q three is sometimes a bit like less strong cause you have July and August where those are the months where we see like, we sometimes see like small companies especially like …”

“In recurring, we have like more than 3000 companies paying on the monthly basis and total customer is more than a 10,000.”