Insight
Moubeche: Tying bonuses to lead volume harms overall lead quality
“Because I know a lot of people, you know, they're trying to put bonuses on number of qualified leads, marketing qualified leads, sales qualified I think it's too complicated, and I think people tend to always optimize things based on, so for example, if I tell…”
Insight
Moubeche: Aligning teams on quarterly MRR beats lead-based bonuses
“I know a lot of people, you know, they're trying to put bonuses on number of qualified leads, marketing qualified leads, sales qualified leads. I think it's too complicated, and I think people tend to always optimize things based on, so for example, if I tell …”
Insight
Moubeche: The best salespeople are introverted women
“When you look at, you know, like all the studies, you see that best salespeople are introvert. Best salespeople are usually women.”
Assertion Not checkable as stated
Moubeche: Lemlist sees -5% to -6% net MRR churn on 5-to-50 rep teams
“Sales team that are with more than sales people, more than five sales people, so from five to, let's say, 30 or 50, that's kind of our sweet spot, and those people are not churning. Like, we have negative net MR churn, so something around, like, minus five Min…”
Opinion
Moubeche: LinkedIn groups are terrible due to poor reach
“So LinkedIn groups are terrible. LinkedIn are, they're like so bad with it. Like the rich is, is just very, very sad.”
Assertion Partly supported
Moubeche: Studies show the best salespeople are introverted women
“But actually, when you look at, you know, like all the studies, you see that best salespeople are introvert. Best salespeople are usually women.”
Opinion
Moubeche: LinkedIn groups are terrible for community building due to poor reach
“So LinkedIn groups are terrible. LinkedIn are, they're like so bad with it. Like the reach is, is just very, very sad.”
Disclosure
Lemlist rejects VC funding to bootstrap and focus entirely on users
“We're not really looking for fundings, because that's not really our vision, and we like the way bootstrapping company works, because I believe we really focus on users, then, you know, we find, like, really market fit, and a channel of acquisition that works,…”
Insight
Contrary to conventional wisdom, adding images to cold emails increases replies
“Like, people were saying for a long time, like, don't say images in your cold email, that's not good, that's not professional, that's not, it's not true, you know. Like, we've experienced it, it's working. As long as you be different, and you get the attention…”
Disclosure
Moubeche: Lemlist awards a 25% monthly salary bonus for successful quarters
“Every quarter you can get 25% of your salary, of your monthly salary.”
Insight
Moubeche: Lemlist sees seasonal Q3 churn as European customers pause summer subscriptions
“I know Q three is sometimes a bit like less strong cause you have July and August where those are the months where we see like, we sometimes see like small companies especially like cheap French bastard that usually decide to turn and come back in September.”
Insight
Moubeche: Converting lifetime deal users into paying subscribers is very tough
“I think it's very tough to convert a lifetime deal user into a paying customer.”
Assertion Not checkable as stated
Moubeche: Lemlist generates over $100K in monthly net profit
“Right now we're making, you know, like each month we're making a bit more than a 100,000 dollar profits.”
Disclosure
Moubeche: Lemlist spends zero dollars on paid advertising
“As I said, like, we don't spend anything on ads, so our CAC is more linked to, let's say, like, the time we spent and based on our salary”
Assertion Not checkable as stated
Lemlist sees seasonal summer churn as small customers pause subscriptions
“Cause I know like Q one is really strong. Q two is also really strong for us. I know Q three is sometimes a bit like less strong cause you have July and August where those are the months where we see like, we sometimes see like small companies especially like …”
Insight
Converting lifetime deal SaaS users into recurring paying customers is tough
“Yeah, I think it's very tough to convert a lifetime deal user into a paying customer.”
Assertion Not checkable as stated
Lemlist generates more than $100,000 in profit each month
“Right now we're making, you know, like each month we're making a bit more than a 100,000 dollar profits.”
Assertion Not checkable as stated
Lemlist spends zero dollars on paid advertising or acquisition channels
“We don't spend any money on paid ads or paid acquisition or anything else.”
Opinion
Moubeche values Lemlist at $7M to $8M on a 3x-4x multiple
“I think to be honest, like it's basically like, let's say we're at, I mean, we're north of two million ARR, but I think it's like 7,000,007 to eight million. If I have to be very like reasonable, I would say, because it would be like something if you are, if y…”
Insight
Community ROI is undercounted because referrals get misattributed to word-of-mouth
“You could measure people in the community that became customers. Fine. That's a good indicator. But do you measure all the people from the community that are talking to other people about your brand? So it's like, you're going to put that in word of mouth when…”
Insight
Many AppSumo buyers act on FOMO and never use the product
“You have a great part that is buying stuff because of fear of missing out. So those people actually buy coupons, maybe login once, and would never use, actually, the product.”
Disclosure
Lemlist co-founders split equity equally across tech and business
“We want, you know, to have equal share, be equally motivated during the, for the entire project. We all have different and complementary skills, so we think, like, all skills are equal. We need, you know, we need the tech part, we need the commercial and, like…”
Assertion Not checkable as stated
French state subsidies cover 450 of Moubeche's 500-euro monthly expenses
“I actually spend maybe, like, 500 euros per month, and the states is giving me, like, 450, so it's,”
Disclosure
Moubeche: Lemlist reached $2M ARR with 12 employees
“So we were like 12 people when we reached two million in ARR, and in September, twenty-twenty, we're gonna be 19 people.”
