Contrary to conventional wisdom, adding images to cold emails increases replies
Guillaume Moubeche · 1171 New Founder Talks First 30 Days, $160k in Revenue, Next Steps · Oct 8, 2018 · at 13:04
Guillaume Moubeche, co-founder of cold email SaaS Lemlist, discusses cold outreach strategy and the effectiveness of dynamic visual personalization with Nathan Latka.
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“Like, people were saying for a long time, like, don't say images in your cold email, that's not good, that's not professional, that's not, it's not true, you know. Like, we've experienced it, it's working. As long as you be different, and you get the attention of your user, you get more replies. That's a fact, and everyone who's using it loves it”
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